HOUSTON, TX (October 24, 2023) – MountainKing Potatoes has launched a new fall sales promotion presenting the company’s three popular yellow-flesh varieties, just in time for the holidays and as sales dollars and unit volumes of yellow-flesh potatoes continue to climb.
Now through the end of the year, retail grocers can participate in MountainKing’s “Butter Potato Bash” by merchandising the company’s 5 lb. Butter Reds, 5 lb. Butter Golds and 5 lb. Butter Creams, all fresh harvested from Colorado’s San Luis Valley.
“It’s a promotion that truly presents a trifecta of flavors,” says Andreas Trettin, marketing director for MountainKing. “We’re anticipating a tremendous consumer response, particularly as we head into the holiday season.”
Participating stores will win a new MountainKing produce knife, the handy, go-to tool every produce manager needs to keep their departments attractive and tidy. To receive their new produce knife, produce managers can simply e-mail a photo of their display and store location to firstname.lastname@example.org.
Three overall grand prize winners will receive either a Blackstone Grill, Air Fryer or an Instapot. Winners will be selected based on their display’s creativity, originality and overall sales results.
Consumer-facing social media support from MountainKing will take place throughout the promotional period.
In the last 12 months, sales dollars of yellow-flesh potatoes are up 15% and unit volume is up 7.5%, according to IRI / USPB. Shoppers also pay on average $1.18/ lb. across all yellow-flesh pack sizes.
With their European origin, MountainKing’s Butter Reds combine the cooking benefits of Reds with the flavor of Golds. Its popular Butter Golds, with their naturally buttery flavor, offer a smooth and creamy flavor ideal for mashing while MountainKing’s Butter Creams, with their russet skin and rich, golden interior, make them ideal for baking and frying.
Both the Butter Reds and Butter Creams are grown as non-GMO products.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKing products every week.
To learn more, visit mountainking.com or call (713) 923-5807.