Colorado potato company MountainKing announces a "Butter Potato Bash" to promote its yellow-fleshed varieties.
MountainKing is spicing up the selling season of its summertime Red varieties with a limited-time retail sales contest which rewards produce managers for sales and creative merchandising of the brand’s Reds and boil-ready Seafood B-Reds.
As the prime summer selling season for red potatoes approaches, and supplies of russets and yellows continue to tighten, MountainKing reports it is packing record numbers of its Butter Reds while it ramps up social media and in-store support of the popular gourmet variety.
With springtime crawfish boils just around the corner, MountainKing Potatoes has introduced two new offerings designed to help its grocer partners capitalize on the half-billion-dollar season that now spans far beyond its Louisiana roots.
MountainKing is kicking off 2023 with a first-quarter sales contest offering produce managers the chance to win cash prizes for the merchandising and sales of the company’s top-selling Baby Golds in 24 oz., 3# and bulk offerings.
MountainKing has launched a re-brand of one of its popular, gourmet varietals with the introduction of its Butter Cream Potatoes, now available in three-pound poly mesh bags.
MountainKing Potatoes is pairing its high-flavor Butter Russets with Pioneer, the longtime maker of rich, flavorful gravy mixes, to create a retail promotion ideal for shoppers preparing popular fall-time dishes.
MountainKing is spicing up several of its gourmet varieties by partnering with Tajín Clásico Seasoning to offer shoppers a free sample of the top-selling dry seasoning in 1.5 lb. bags of its Steakhouse Roasters, Baby Reds, Baby Golds and Baby Medleys.
As sales of baby Golds, Reds and Medley potatoes continue to climb, MountainKing is embarking on an aggressive program to provide its retail partners with turnkey, display-ready options aimed at driving sales of the smaller, pre-sized variety.