Kingsville, ON (October 10, 2023) – Already longing for the next summer season? SUNSET® has the perfect berry for you – one that will keep summer flavor alive all year long. Mastronardi Produce BB #:115453, the fourth-generation family-owned business that pioneered high-tech greenhouse berries in North America, announced the launch of Summer Dream™ raspberries, its latest berry innovation under the SUNSET brand. Summer Dream is a proprietary variety that produces consistently plump and juicy berries.
Like all SUNSET products, Summer Dream bursts with flavor, and this high Brix variety is sweeter than a traditionally tart raspberry.
“We are very excited to bring this remarkable raspberry to market,” said Paul Mastronardi, President & CEO of Mastronardi Produce Ltd. “Summer Dream outperforms other raspberry varieties currently in retail in both flavor and shelf life, which sets it apart.”
The multi award-winning variety is backed by the same berry dream team that brought WOW Berries to market. SUNSET has exclusive rights to growing, distributing, and marketing the ruby red raspberry.
As marketing pioneers in the fresh produce industry, SUNSET lives up to its reputation for striking branding with a label design guaranteed to captivate consumers and land in shopping carts. Palm trees and a sunset scene instantly communicate a tropical, summer vibe on a palette of electric colors like teal, pink, and orange.
Summer Dream raspberries will be freshly picked and packed into two convenient size formats: a 6 oz clam perfect for the consumer on-the-go and a 12 oz clam suited for families and the daily berry consumer.
Available this fall in top retailers throughout the US, Summer Dream raspberries will be on spotlight at the IFPA Global Produce & Floral Show in October. Visitors to the trade show are invited to the SUNSET booth to savor the dreamy, summer flavor of Summer Dream raspberries.
About Mastronardi Produce Ltd.®
A pioneer and industry leader in the gourmet greenhouse industry, Mastronardi Produce grows and markets award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. Mastronardi Produce has been family-owned for over 70 years and prides itself on producing consistently flavorful tomatoes, peppers, cucumbers, berries, and lettuce.