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Nature Fresh Farms introduces the first organic greenhouse strawberry

Nature Fresh Farms introduces the first organic greenhouse strawberry

Leamington, ON, CAN – Nature Fresh Farms BB #:274537 becomes the only greenhouse producer to grow and market organic, greenhouse grown strawberries in North America, filling the demand for premium, organically grown strawberries that offer increased flavor and freshness with their introduction of Nature Fresh Farms Organic Greenhouse Berries.

“Nature Fresh Farms is always looking for ways to support our customers by listening to their challenges and addressing their concern,” comments Matt Quiring, Senior Vice President, Sales & Marketing, Nature Fresh Farms. “One such challenge was field berry supply; particularly ongoing weather and water challenges that continue to impact field growers, causing inconsistent supply. Our organic greenhouse berries address this concern, providing peak supply while field grown is most depleted and filling in supply gaps.”

Nature Fresh Farms’ controlled environment agriculture growing practices boast further advantages, requiring approximately 70% less water for Strawberry crop growth, while allowing for increased crop cleanliness and closer to market production when compared to field.

“Greenhouse grown berries are the future, and we know that also includes organics,” states Quiring, explaining that greenhouse farmers, don’t face the challenges of weather, draught, fire, or overspray that field famers do.  “Because of this, greenhouse farmers are able to provide a more favorable crop that is consistent in flavor, freshness, quality, and availability and provide consumers with a fresher berry that is selected for taste and eating experience versus shelf life and transportability.”   

With their new 45-acre Organic Strawberry facility coming online this Fall, Nature Fresh Farms is focused on developing retailer partnerships within the berry category, noting the increase in organic purchase trends over the past several years.

“Aligning our Sales team with the strategic focuses of our business and that of our partners allows us to continue to provide insights, strategic development opportunities, and marketing campaigns to help drive the success of the program, increase revenue, and promote repeat purchase,” says Quiring.

The Nature Fresh Farms team will be at booth #500 during the upcoming Southern Innovations tradeshow in Charlotte, North Carolina, September 14-16, 2023.

Nature Fresh Farms logo.

About Nature Fresh Farms

At Nature Fresh Farms we find joy in innovation and see beauty in ingenuity. We believe we can be smarter about how we grow and our role in creating healthier communities by doing things differently. Based in Leamington, Ontario with facilities in Delta, Ohio, Laredo, Texas, and Mexico, we continue to expand our global network of quality growers and logistics partners, allowing us to provide the plumpest, crunchiest, freshest produce that tastes better because they’re grown better. At Nature Fresh Farms we are growing for a kinder future.

To learn more about Nature Fresh Farms visit Home | Nature Fresh Farms.