The Produce Reporter Week in Review – April 21, 2023

Pamela has been at the Texas Capitol again this week, but took some help with her in the form of her 14-year-old son Ike. Greg has some perspective on the Coca Cola/Frutura deal, and what this could mean for branding in the fresh produce department.

Related Stories:

• H-E-B launches Fresh Bites convenience brand
• Advocacy in action: TIPA hosts second produce giveaway in Austin
• Frutura and The Coca-Cola Company sign licensing agreement on citrus and grapes