Kingsville, ON – Snacking just got a whole lot sweeter. Designed with convenience in mind, the new SUNSET Angel Sweet snacking cup is a resealable, reusable, and fully recyclable pint size container that is packed full of sweet flavor.
The thoughtful packaging design for SUNSET’s award-winning grape tomatoes is directly inspired by consumers and the way they interact with food and packaging.
“To craft our new Angel Sweet snacking cup, we performed our own research that revealed consumer priorities when it comes to packaging,” explains Julia Shreve, Director of Marketing & Brand Innovation at Mastronardi Produce BB #:115453. “This led us to implement a series of considerate design features that keep consumers top of mind.”
Through its consumer-first design process, Mastronardi Produce was able to capture design optimization features that influenced the product’s structure, closure, branding, and more. The snacking cup is easy to open and close with an ultra-secure resealable lid that stays in place. The package features double labeling, making it simple to stack and great for merchandising.
In terms of size, Mastronardi delivers a grooved cube-like pint that is easy to grab for little and big hands alike. The package itself is 100% recyclable and reusable, so consumers can use the sturdy container again for packing lunches or on-the-go snacks. Another priority for consumers was being able to gauge the freshness of a product inside the packaging, which inspired a bright but minimalist structure design that allows for maximum product visibility and still stands out on the shelf.
“As a company with a rich history of innovation, our team is very invested in consumer-first design,” adds Julia. “When we talk about delivering WOW flavor experiences, we mean from start to finish, through every point of interaction with our product.”
These bite size beauties will be ready to enjoy anywhere come November. Retailers can count on large-scale retail support for the product and look out for the new Angel Sweet snacking cup at this year’s IFPA Global Produce & Floral Show at SUNSET’s booth #3871.
