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In support of Brighter Bites, ProduceIQ launches NFT collection

produceIQ farm legend nfts

ProduceIQ BB #:368175 invites the fresh produce community to support The Brighter Bites Foundation BB #:371141 through the purchase of Farm Legend NFTs.

Learn more about the collection at 100% of the proceeds will go to funding brighter bites in its mission to create healthy communities through access to fresh food.

Farm Legend NFTs are first available at this week’s “Brighter Bites Wine for a Cause” – a virtual wine auction from July 27-30 as part of the International Fresh Produce Association Foodservice Convention in Monterey CA.

Brighter Bites will showcase a virtual wine cellar for guests to bid on items ranging from single bottles to half cases to winery tours and tastings at the International Fresh Produce Association Foodservice Convention held in Monterey, CA, and virtually.

To sweeten the gift package, donors will also receive Farm Legend NFTs, based on your level of support.

To check out the auction items and register to participate, click here.

The art collection contains 350 unique NFTs based on 15 fresh produce characters. With a combination of color schemes and backgrounds, every NFT is one-of-a-kind.

Yuliia Russu, an accomplished graphic designer from Ukraine, who now lives in New York City, created the collection as a celebration of fresh produce. The designs are clean, simple, and fun, just like a healthy diet!

“The funds raised from the sale of Farm Legend’s NFTs will positively impact the lives of families all over the country,” said Rich Dachman, CEO of Brighter Bites. “We hope the NFTs will serve as a visual reminder that creating communities of health and changing behavior starts when families learn to love fruits and vegetables.”

“We couldn’t think of a better way to promote fresh produce, support Brighter Bites, and introduce our industry to a new technology,” said Mark Campbell, CEO of ProduceIQ. “The Farm Legend NFT collection endeavors to capture the joy access to fresh produce brings to all those that Brighter Bites serves. When you own your NFT, we hope it will remind you of that work and be a tool to share their mission with others.”

Within the NFT collection, there are varying levels of rarity. The greater support given to Brighter Bites, the more unique the awarded NFT. Be a part of this innovative and exclusive charitable opportunity to feed more families with fresh produce!

For more information, visit

About Brighter Bites:
Brighter Bites is a National nonprofit that creates communities of health through fresh food with the goal of changing behavior among children and their families to prevent obesity and achieve long-term health. Brighter Bites is an evidence-based, multi-component elementary school, preschool, and summer camp program that utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Since 2012, Brighter Bites has provided more than 50 million pounds of produce and millions of nutrition education materials to more than 500,000 individuals (including teachers) in Houston, Dallas, Austin, New York City, the Washington, D.C. Metropolitan area, SW Florida region, Salinas, Bakersfield and Los Angeles, CA. To learn more about Brighter Bites, visit

About ProduceIQ:
ProduceIQ is your online platform for real-time market prices, negotiating programs, and conducting transactions in a trusted network. ProduceIQ is rooted in the mission to empower produce buyers and growers to trade with greater access and efficiency. ProduceIQ is launching a series of trading platforms and free online tools, each dedicated to a healthier fresh produce industry. For additional information, please visit