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Southeastern Grocers commits to sustainable packaging for private label

• SEG pledges to increase sustainability in Own Brand packaging by the end of 2028 in response to feedback from customers, associates and community members.
• Grocer’s Own Brand packaging will eliminate polystyrene, be reusable, recyclable or industrially compostable, and all packaging will include an average of 30% post-consumer recycled material.
• Grocer begins partnership with labeling system, How2Recycle, to clearly communicate recycling instructions to customers.

JACKSONVILLE, Fla.–(BUSINESS WIRE)– Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is committing to increase sustainability for its Own Brand packaging by the end of 2028.

The announcement is in response to feedback provided by SEG’s customers, associates and community members who expressed their desire to see more sustainable packaging as their top sustainability concern.

As part of its pledge, SEG will overhaul its Own Brand packaging by eliminating the use of polystyrene, make all packaging reusable, recyclable or industrially compostable, and include an average of 30% post-consumer recycled material in all packaging.

Anthony Hucker, President and CEO of Southeastern Grocers, said, “At Southeastern Grocers, we value feedback from our customers, associates and communities and prioritize the matters that mean the most to them. We heard clearly that sustainable packaging is among their top concerns, and we listened! In response, we are working with our supplier partners to establish sustainable packaging goals and meet our commitments in 2028. We strive to be the grocer people can always count on, and we mean always.”

In addition to implementing sustainable packaging for its Own Brand products, SEG is also partnering with How2Recycle, a standardized labeling system for packaging that clearly communicates recycling instructions to consumers based on packaging specifications.

How2Recycle takes the guesswork out of recycling and is designed to follow guidance from the US Federal Trade Commission. To begin this new partnership, SEG will start adding How2Recycle’s label to their Own Brand product packaging to help educate customers on how to best recycle the packaging and prevent more material from going to the landfill.

To learn more about SEG’s sustainable Own Brand packaging policy, please visit here.

About Southeastern Grocers
Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.