Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that.
Branding in the produce department is more than just a label.
One of Trader Joe's Company founder Joseph Coulombe’s most significant ideas was the creation and proliferation of Trader Joe’s own brand, began in 1972 with granola.
Storytelling, transparency and consumer trust are the marketing trifecta of the last decade in all consumer products, especially food.
Kroger Co., BB #:100073 Cincinnati, OH, started putting more emphasis on its proprietary brands in 2012 …
The company plans to shift focus from subscription to building a comprehensive in-house culinary brand that delivers another exciting component of the store experience.