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Star Group to add 25 acres of greenhouse strawberries

Affinor Strawberries Final Picture- Slice

Delta, B.C. facility set to produce premium berries year-round starting in March, 2022

FOR IMMEDIATE RELEASE MARCH 1st, 2022: Delta, British Columbia | The Star Group BB #:134817 – grower, importer and distributor of a wide variety of fresh produce – is set to add substantial greenhouse capacity dedicated to growing fresh strawberries.

This added capacity will come via additional planting of the company’s state-of-the-art greenhouse in Delta, B.C. with the first berry shipments expected in March, 2022.

“We are very pleased with how the crop is progressing,” said Colin Chapdelaine, President of BC Hot House, the Star Group company that oversees the facility. “I think we are about to put some very special berries in the hands of Canadian consumers. We’ve got some of the most talented growers on earth overseeing this crop, and some of the most advanced greenhouse technology around to help ensure its success. We are excited to be bringing a unique and delicious B.C.-grown berry to the market, especially so early in the season.”

The facility started producing test crops in 2019, then progressed to smaller-scale commercial production throughout 2020 and 2021, and is now ready to scale up substantially to meet the elevated consumer demand for fresh strawberries, adding nearly 25 acres (more than one million square feet) of production floor in the Closed Environment Agriculture (CEA) facility.

“Our early crops produced some truly wonderful berries,” continued Chapdelaine, “bright red, sweet and juicy throughout with just a hint of tartness to balance out the sweetness. We think these will be some of the best strawberries many Canadians have tasted in a very long time – just how you remember them, fresh from Grandma’s garden.”

With shipments beginning in March of 2022, consumers can look for the strawberries under the Just Picked label at grocers across Canada and into the United States.

About The Star Group
The Star Group strives to be the most innovative team in produce with an unwavering commitment to value and taste. With positions in all aspects of the fresh produce industry, including imports, primary production, value-add, logistics, distribution and marketing, The Star Group distributes fresh fruits, vegetables and prepared foods across Canada and around the world. B.C. Hothouse, a division of the Star Group, oversees a network of Controlled Environment Agriculture (CEA) production facilities across British Columbia, producing a variety of fruits and vegetables year-round. The Star Group was founded in 1989 and now employs more than 800 in offices across Canada, the US and Mexico.

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