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Square Roots to supply Whole Foods in NY, MI

square roots michigan
Square Roots’ Wyoming, MI, growing facility

Indoor farming company Square Roots now supplies all Whole Foods stores in New York and Michigan with their fresh herbs.

Director of Communications John Kell said all 14 New York Whole Foods stores will carry Square Roots basil, cilantro, and parsley, and seven Michigan Whole Foods stores will carry Square Roots basil, cilantro, parsley and dill, grown by the indoor facility in those states.

Square Roots has farming facilities in Wyoming, MI, and Brooklyn, NY.

Whole Foods places a high priority on locally grown products in their stores and named ultra-urban farming as one of its top food trends for 2022.

About Square Roots
Square Roots is the technology leader in indoor farming. Its mission is to bring local, fresh, real food to people in cities around the world – setting new standards for transparency and responsibility while empowering a new generation of leaders in agriculture. Founded by serial entrepreneurs, Kimbal Musk and Tobias Peggs, its range of fresh produce is available in more than 200 retail locations around the country including Gordon Food Service Stores, Whole Foods Market, Fresh Thyme Market, D&W Fresh Market, Meijer’s market format stores, and Busch’s Fresh Food Market. For more information, please visit


Greg Johnson is Director of Media Development for Blue Book Services