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Lettuce sees stronger demand as it moves from desert to central California

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Lettuce and other leafy greens are moving from the California/Arizona desert to the short Huron, CA, season, with the Salinas Valley season set to start next week.

In its weekly Fresh Crop Report, Markon Cooperative BB #:123315 says lettuce prices are steady and supplies are strong as consumer demand is rising with more restaurants opening.

USDA reports both romaine and iceberg lettuce prices have nearly doubled in the last month.

Romaine, green leaf and spring mix supplies are very good quality, Markon reports, while iceberg lettuce has some issues with frost, mildew and wind-damaged outer leaves.

A Markon video explains the transition that happens every spring.


Greg Johnson is Director of Media Development for Blue Book Services