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See Lowes Foods’ lighthearted take on a fresh-cut promotion

Lowes Foods BB #:159251 is promoting its Pick & Prep value-added fresh produce with a lighthearted spoof on personal injury attorney advertisements.

In the new Choptober campaign, the company worked with an agency to produce mock ads, including website banners and video with lines like:

“We chop your produce. You keep your fingers.”

The promotion runs all summer long, presumably through “Choptober.”

 

 

Pamela Riemenschneider is the Retail Editor for Blue Book Services.