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PMA Virtual Town Hall focuses on e-commerce

The e-commerce sector of grocery is experiencing explosive demand, up nearly 200% over last summer.

The Produce Marketing Association BB #:153708 put together a panel of e-commerce experts to discuss how that area is faring for its upcoming Virtual Town Hall scheduled for April 22.

The panel includes:

  • Jacob Krempel, director of produce & grocery procurement, Hello Fresh BB #:299518;
  • Eric Li, vice president, Shanghai Yiguo E-Commerce Co., Ltd.; and
  • Tony Stallone, vice president of merchandising, Peapod BB #:138251.

Following the general session, PMA Members will have the opportunity to join one of four Virtual Roundtables on the following topics:

  • Growers/Shippers, Supply Chain and Global Trade – New packaging requirements for e-commerce, e-commerce trends in international markets
  • Retail/Grocery – Organic trends during COVID -19, how technology will impact the post COVID – 19 world, and more…
  • Foodservice – Charting the path forward – interactive session
  • Floral – Retail, production, logistics and updates from Washington, PPP and $19B announced this week (includes floral)

Registration is required before 9 a.m. EDT on April 22.

Click here to register.

Pamela Riemenschneider is the Retail Editor for Blue Book Services.