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Editing the produce gene

- Analysis
I spent part of my workday on Wednesday watching a rerun. It was of a Virtual Town Hall meeting entitled “Gene Editing: The Future of the Produce Industry?”, by the Produce Marketing Association, originally broadcast July 28.

PMA Takes on Tech top episodes in 2021

- Analysis
Stuck in my house with limited travel for a good portion of the year, PMA Takes on Tech allowed me and our listeners to travel the world and have conversation with the people, companies and technologies that make up this industry.

Keeping produce at the front of plant-based

- General News
As the foodservice industry experiments and embraces plant-forward trends, fresh produce companies have a responsibility to make sure those plants are fruits and vegetables.

PMA advancing efforts in PLU innovations

- General News
Produce Marketing Association has announced a breadth of efforts to advance innovation and industry involvement with regulators on PLU stickers.

PMA recognizes industry leaders with annual Awards of Excellence

- General News
During the “Recognizing the Best Part of PMA” Virtual Town Hall, Produce Marketing Association and Center for Growing Talent announced and honored the winners of the suite of awards recognizing excellence across the industry.

New season of PMA Takes on Tech podcast focuses on Controlled Environment Agriculture

- Analysis
Controlled Environment Agriculture or CEA is not new, but it has been growing in investment and consumer interest.

What you need to know about the merged PMA/United: Event calendar, directors, core strategies

- General News
PMA and United plan to continue operating through the end of 2021, with the new association taking over January 1.

Marketing to Gen Z successfully will pay off in many ways

- General News
Generation Z is unlike any previous generation, as generations tend to be, so marketing fresh produce to them is also different.

3 ways carbon ag matters to produce companies

- General News
Carbon agriculture is here, and there are opportunities for produce growers and companies to benefit from them. But it’s early in the process, and it’s complicated.

PMA offers Online Fresh Ideas Showcase this fall

- General News
Produce Marketing Association has announced that an Online Fresh Ideas Showcase, where companies can share their innovative products and services, will be available for buyers to see the newest flavors and solutions.