Generation Z is unlike any previous generation, as generations tend to be, so marketing fresh produce to them is also different.
Carbon agriculture is here, and there are opportunities for produce growers and companies to benefit from them. But it’s early in the process, and it’s complicated.
Produce Marketing Association has announced that an Online Fresh Ideas Showcase, where companies can share their innovative products and services, will be available for buyers to see the newest flavors and solutions.
In a video to the industry Sept. 17, Produce Marketing Association CEO Cathy Burns confirmed what many feared, that Fresh Summit 2021, will not take place as planned.
Navigating a crowded expo floor of the Organic Produce Summit Sept. 16, the same topic came up time and again – and it wasn’t the standard “How’s the show?” Everyone wants to know the fate of the Produce Marketing Association’s Fresh Summit at the end of October.
Branding in the produce department is more than just a label.
Future Co-CEOs Cathy Burns of Produce Marketing Association and Tom Stenzel of United Fresh have named the Executive Committee that will serve as officers for the new association.
The USDA committed billions of dollars to improve Americans’ nutrition but could do much more to ensure they buy and eat more fruits and vegetables.
With the growth of online grocery shopping, produce companies have a much bigger opportunity for brand marketing at affordable levels.
Modern cybercriminals are as sophisticated as ever, but they’re no different than any other criminal in one way: they relish an easy victim.