Redwood Shores, CA (April 23, 2019) – The annual Blended Burger Project™ initiative will reach a greater number of culinary enthusiasts this year thanks to a fresh partnership the Mushroom Council has cultivated with Bon Appétit.
For the past five years, the Blended Burger Project has been a national competition encouraging chefs to blend finely chopped mushrooms with meat for burgers that are more delicious, nutritious and sustainable. The new Bon Appétit partnership aims to extend the blended burger concept to home cooks nationwide via an array of activations, including video, articles and an influencer initiative.
Now through September, National Mushroom Month, Bon Appétit will feature:
- Video content starring Bon Appétit’s Senior Food Editor Chris Morocco, demonstrating his unique blended burger recipe.
- Custom articles spotlighting how blending burgers at home greatly increases flavor and craveability.
- Blended Burger Project: Home Edition. Launching May 1, it’s a social media contest in collaboration with select culinary influencers challenging followers to create and post their own take on the blended burger for a chance to win $25,000.
- Supporting social media and digital advertising.
“The Blended Burger Project continues to be a tremendous opportunity to expose chefs and their patrons to the delicious benefits of blending,” explains Bart Minor, Mushroom Council president and CEO. “Our new collaboration with Bon Appétit lets us enlighten even more home cooks on how they can make their burgers better thanks to fresh mushrooms.”
About Bon Appétit:
Bon Appétit is where food and culture meet. The award-winning No. 1 food lifestyle brand covers food through the lens of cooking, fashion, travel, technology, design, and home. As the leading arbiter of taste, its home-grown talent and tireless dedication to recipe testing separates it from the competition by miles. Bon Appétit has been named to Advertising Age’s A-List for eight consecutive years, including Magazine of the Year 2013 and 2017, Brand of the Year 2015, and Digital and Video recognition in 2019, and has been named to Adweek’s Hot List every year since 2012, including Hottest Food Magazine in 2013, 2017 and 2018. Bon Appétit has also been nominated for 32 National Magazine Awards in the past six years, including wins in 2014 for General Excellence and Photography, in 2017 for General Excellence, and in 2019 for Social Media. For more, visit www.bonappetit.com.
About the Mushroom Council:
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve. For more information, visit mushroomcouncil.com.