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Cheeselandia at SXSW…what fresh produce marketers can learn from 150 samples of cheese

produce with pamela

AUSTIN, TX — The annual South by Southwest conference is well known for over-the-top promotions designed to generate buzz among attendees.

The Produce Marketing Association generated a fair amount of its own buzz with the Global Street Farm’s focus on fresh produce and floral, with people lining up for more than an hour for a complimentary — and exquisite — handmade crown or bouquet.

But there was one promotion I had to experience for myself. I had to find out why people were lining up to … eat cheese?

Check out Cheeselandia. Click on the photo to launch the interactive. 


Pamela Riemenschneider is the Retail Editor for Blue Book Services.