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VIDEO: Fresh Summit Retail Tour: Fresco y Más

ORLANDO—This Southeastern Grocers banner takes a bright, colorful approach to retail. Launched in 2016, the banner has a total of 25 stores in Florida.

And, at a time when Southeastern Grocers was trimming store count in bankruptcy reorganization, the company continued to grow the concept.

At around 36,000 square feet, this store has about 300 items in the produce department, much of which is geared toward a Hispanic shopper.


Pamela Riemenschneider is the Retail Editor at Blue Book Services, Inc.