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Texas International Produce Association holds advocacy event in Austin, distributes 20,000 pounds of produce

- General News

AUSTIN, TX — The Texas International Produce Association BB #:162361 held a grassroots event April 5 …

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Top five Viva Fresh takeaways

- General News
GRAPEVINE, TX—I’m a bit of a homer here with Viva Fresh, as I’ve been involved with the show since its inception. This year’s event boasted record attendance and huge enthusiasm from both organizers and attendees.

TIPA announces keynote speaker for Viva Fresh 2023

- General News
The holiday season seems the perfect time for the Texas International Produce Association (TIPA) to talk about the dabbing Santa sweater guy with the announcement of their 2023 Viva Fresh Expo keynote speaker; Charlie Jabaley.

Viva Fresh delivers first in-person produce event

- Featured
For the first in-person event in a year, the Texas International Produce Association’s Viva Fresh Expo had three key objectives: get people together — while addressing safety issues — and let them do business.

VIVA Fresh golf tournament returns

- General News
Like many annual events over the past twelve months, the Viva Fresh Open paused in 2020 while the world coped with an unforeseen pandemic.

Texas produce outlook: It’s bad, with assessments ongoing

- General News
Extreme low temperatures, power outages, gas shortages, and ice-covered roadways threaten crops and logistics across Texas.  

Viva Fresh 2021 moves forward as hybrid in-person, virtual event

- General News
Following months of internal discussions and planning, as well as extensive polling of exhibitors and retail-foodservice attendees, our findings suggested there was not only the ability but also a strong preference to move forward with certain in-person experiences (with an emphasis on safety) yet balancing the concerns of today’s world by providing content and engagement opportunities in the on-line space as well.

Viva Fresh cancels 2020 show, moves forward with 2021 in Dallas

- General News
Going forward, the 2021 Viva Fresh Expo is scheduled for March 23-28, 2021 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

Texas Produce Industry Leaders Inducted into Hall of Fame

- General News
These individuals are acknowledged as trailblazers and innovators, enduring the trials and tribulations for decades that make a life in the fresh produce world.

Check in with the Viva Fresh Clean Eating Challenge

- General News
Everyone's at least 20 pounds down, but there's more to the story.