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VIVA Fresh golf tournament returns

- General News
Like many annual events over the past twelve months, the Viva Fresh Open paused in 2020 while the world coped with an unforeseen pandemic.

Texas produce outlook: It’s bad, with assessments ongoing

- General News
Extreme low temperatures, power outages, gas shortages, and ice-covered roadways threaten crops and logistics across Texas.  

Viva Fresh 2021 moves forward as hybrid in-person, virtual event

- General News
Following months of internal discussions and planning, as well as extensive polling of exhibitors and retail-foodservice attendees, our findings suggested there was not only the ability but also a strong preference to move forward with certain in-person experiences (with an emphasis on safety) yet balancing the concerns of today’s world by providing content and engagement opportunities in the on-line space as well.

Viva Fresh cancels 2020 show, moves forward with 2021 in Dallas

- General News
Going forward, the 2021 Viva Fresh Expo is scheduled for March 23-28, 2021 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas.

Texas Produce Industry Leaders Inducted into Hall of Fame

- General News
These individuals are acknowledged as trailblazers and innovators, enduring the trials and tribulations for decades that make a life in the fresh produce world.

Check in with the Viva Fresh Clean Eating Challenge

- General News
Everyone's at least 20 pounds down, but there's more to the story.

TIPA’s In Bloom plans networking events for women in Texas produce

- General News
MISSION, TX—Women in Texas produce have a new networking organization, In Bloom. I talked with April Flowers of Lone Star Citrus Growers about In Bloom's mission, and upcoming events.

Four industry members take the Viva Fresh Clean Eating Challenge

- Featured
Follow along as Tommy Wilkins, Ed Bertaud, Jed Murray and Michelle Cortez work with Dr. Ian Smith to tailor a clean eating plan with a foundation in fresh produce. Final results of the challenge will be presented at the Viva Fresh Keynote Luncheon.

Viva Fresh kicks off with charity golf tournament

- General News
The fifth annual golf outing for Viva Fresh hosted a record number of golfers and a new vision for its beneficiary.

Viva Fresh names “Hero Food” chef, author keynote speaker

- General News

Pres Release — Mission, Texas: February 6, 2018:   Seamus Mullen, award-winning New York chef, cookbook author …