Fast Facts: The Cast met one last time for the year of 2022 to wrap up the fall season and analyze the last 12 weeks of data from Nielson retail scan data.
The latest Nielsen dataset* indicates that Cosmic Crisp and Autumn Glory apples are gaining serious momentum with consumers.
Apple sales were up nearly five percent year over year from November 7, 2020 to January 23, 2021 while volume stayed relatively flat according to the latest 12 weeks of Nielsen retail scan data.
December was a very strong month for apples and pears, which were up 7% and 12% in dollar sales, respectively. Double-digit organic growth in both categories, combined with strong showings by core and emerging apple varieties, drove the great results.
Prima Wawona reviews and analyzes data such as margins, the effect of price on sales volumes over time, retailer performance compared to the industry average, sales promotion performance, price gaps and more, segmented by commodity across the stone fruit category.
In its year-end analysis of Fast Moving Consumer Goods, Chicago-based Nielsen says Americans are spending more on organics than ever before.