National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months.
This summer, National Watermelon Promotion Board infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape.
The National Watermelon Promotion Board invites all retail chains, independent retailers and commissaries to submit entries to their 14th annual Watermelon Retail Merchandising Contest.
The U.S. Department of Agriculture today announced the appointment of 13 members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2022, to Dec. 31, 2024.
Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health.
The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 150 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.
It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.
Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape.
The NWPB has pivoted from planned marketing activities to those more conducive to the current landscape.
The new site design promotes return visitation with automated content buckets and the ability to make real-time optimizations around many topics and pieces of content.