Cancel OK

New ‘Wintermelon’ toolkit launches to support watermelon year-round 

- General News
National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months.

Watermelon Board releases consumer strategy

- General News
This summer, National Watermelon Promotion Board infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape.

Watermelon Retail Merchandising Contest calls for entries

- General News
The National Watermelon Promotion Board invites all retail chains, independent retailers and commissaries to submit entries to their 14th annual Watermelon Retail Merchandising Contest.

USDA makes appointments to the National Watermelon Promotion Board

- General News
The U.S. Department of Agriculture today announced the appointment of 13 members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2022, to Dec. 31, 2024.

Scientific research confirms watermelon’s health potential

- General News
Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health.

Watermelon Board names retail merchandising contest winners

- General News
The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 150 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.

Watermelon and Pixar’s Luca make for unforgettable summer

- General News
It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

Watermelon board finds new ways to promote in foodservice

- General News
Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape.

Watermelon Board boosts efforts to increase consumer demand

- General News
The NWPB has pivoted from planned marketing activities to those more conducive to the current landscape.

Watermelon.org website refreshed and reformatted

- General News
The new site design promotes return visitation with automated content buckets and the ability to make real-time optimizations around many topics and pieces of content.