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NWPB releases research, strategies for merchandising watermelon

- General News
NWPB announced the release of its latest consumer research and Marketing Guide designed to arm retailers and producers with information to make fact-based strategic decisions and build awareness of the opportunities within the watermelon category.

Watermelon board sponsors D.C. Marine marathon

- General News
The National Watermelon Promotion Board continues its sponsorship of the Marine Corps Marathon in the nation's capital.

Watermelon board announces 2023 retail merchandising contest winners

- General News
NWPB has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada.

NWPB reports successful summer foodservice program

- General News
National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient.

NWPB hosts watermelon retail merchandising contest

- General News
The National Watermelon Promotion Board (NWPB) invites all retail chains, independent retailers and commissaries to submit entries to their 15th annual Watermelon Retail Merchandising Contest.

NWPB highlights mood-boosting benefits of watermelon

- General News
“Want to be happier this season? Add watermelon to your grocery cart.”

NWPB announces significant positive impact for watermelon industry

- General News
National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB's activities on the demand for watermelon.

Watermelon consumption associated with higher diet quality, study finds

- General News
National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults."

USDA seeks nominees for National Watermelon Promotion Board

- General News
The U.S. Department of Agriculture (USDA) is seeking nominations of qualified watermelon producers, handlers, importers, and one public member for nine seats on the National Watermelon Promotion Board.

NWPB to show its economic value in presentation

- General News
National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence, Inc., invite all interested parties to their 2017-2021 Economic Evaluation presentation, which will take place February 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC.