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Get hands-on with California avocados

- Produce with Pamela
VALLEY CENTER, CA -- Those of us in the business are very familiar with a field tour: load up in the bus, see some fields and a packing shed, and probably have a good meal.

Celebrate 10 years of California Avocado Month this June

- General News

IRVINE, Calif. (May 17, 2022) – Ten years ago, the California Avocado Commission first observed June …

Westfalia’s color of green: from avocados to carbon neutrality

- General News
Westfalia Fruit Group, a leading multinational supplier of avocados, has achieved the One Carbon World Carbon Neutral International Standard for 15 of its businesses for 2020.

ProduceIQ: Industry index reaches its highest price point

- Analysis
Merriam-Webster, we have a nomination for 2022's word of the year, inflation. Rising costs are haunting the conscience of the ordinary consumer as they avoid eye contact with the fuel meter at the gas station and warily wander the isles of their neighborhood grocery.

Oppy partnership expands Mexican avocado supplies

- General News
A unique opportunity to keep shelves stocked with high quality Mexican avocados has arrived, thanks to the addition of AvoWorks to the Oppy-Eco Farms go-to-market strategy.

West Pak Avocado launches avocado ‘Party Pak’

- General News
Helping retailers stay relevant in the produce department and expand their avocado SKUs, West Pak Avocado proudly announces the official launch of Party Pak.

Moxxy gives marketing lesson with Desbry brand

- General News
A strong marketing program can make the difference between stagnant sales and exceptional growth.

Avocado prices to ease later this year, report forecasts

- General News
RaboResearch released a report on the avocado market that estimates that shipping-point prices will decline gradually now that Cinco de Mayo buying has finished.

How to forestall avocado boycotts

- Analysis
“Call it irreconcilable differences. Starting March 31st, we are no longer offering avocados on the Grand Central Bakery cafe menu,” we read on the website of this popular eatery in Portland, OR. 

ProduceIQ: A few ‘buys’ open before Mother’s Day

- Analysis
In produce terms, it's OK to pay a little more for quality product. Due to warmer spring temperatures, fresh produce markets across the country are beginning to benefit from wonderful produce at fair prices.