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Amazon Fresh offers a weak retail experience

- Analysis
Multiuse objects are usually inferior to tools that are designed for a single purpose. These thoughts are inspired by the sortie of Amazon Fresh into retail grocery.

Inside the whale: Amazon Fresh and me

- Analysis
I decided to reevaluate my position by driving to the Amazon Fresh store that has just opened in Bloomingdale, IL. It is located, perhaps inauspiciously, on the gravesite of a retail catastrophe, a defunct Toys “R” Us.

Amazon Fresh: Not for those who love to cook

- Analysis
Grocery stores do not mix it up that much on a regular basis, apart from the occasional festive popcorn and chips endcap. So when my husband asked me to check out the new Amazon Fresh store that recently opened in Naperville, IL, I was game.

Amazon to expand grocery concept to Seattle area

- Produce with Pamela
What’s going to be the *it* factor that sways consumers to break with their usual routine and shop Amazon Fresh instead?

Sneak peek: Amazon opens first physical grocery store

- Retail
After more than a year of speculation about its foray into brick-and-mortar grocery, Seattle-based Amazon has opened its first location.