Amazon Fresh is making some changes to a few Chicago-area stores as it faces layoffs and lawsuits over stalled store openings.
So far this year, Amazon has announced that it will cut 27,000 jobs nationwide. Some of this trimming must be viewed as an aftereffect of the pandemic, during which hiring at the online giant doubled. As shoppers return to stores, online ordering has dropped.
As some readers may remember, I am not a big fan of Amazon Fresh — at least not as a retail vendor. I have never been able to see it as a going concern.
I've been curious about using the latest iteration of Just Walk Out technology as I'm sure it's changed quite a bit since I first tested it at Amazon Go in Seattle.
Multiuse objects are usually inferior to tools that are designed for a single purpose. These thoughts are inspired by the sortie of Amazon Fresh into retail grocery.
I decided to reevaluate my position by driving to the Amazon Fresh store that has just opened in Bloomingdale, IL. It is located, perhaps inauspiciously, on the gravesite of a retail catastrophe, a defunct Toys “R” Us.
Grocery stores do not mix it up that much on a regular basis, apart from the occasional festive popcorn and chips endcap. So when my husband asked me to check out the new Amazon Fresh store that recently opened in Naperville, IL, I was game.
What’s going to be the *it* factor that sways consumers to break with their usual routine and shop Amazon Fresh instead?
After more than a year of speculation about its foray into brick-and-mortar grocery, Seattle-based Amazon has opened its first location.