Produce Blueprints is the recognized industry publication that businesses in the produce supply chain rely on to grow sales and succeed. Articles and features in each issue focus on topics that impact business operations – industry trends, key regions and markets, credit and finance, technology, and supply chain solutions – allowing you to couple your advertisement with focused editorial content. Produce Blueprints’ broad distribution gives your ad the exposure you want.
Reaches all segments of the produce industry in the United States and Canada, including key retail buyers
Available worldwide as an online digital magazine
Available to attendees at regional, national and international trade shows
Long shelf-life, readers say they keep their issues for future reference
A variety of positions give you the best value while taking advantage of specific editorial content.
Commodity Basics Sponsorship – half-page ad placed with content providing key commodity basics on your fruit or vegetable
Supplement – a separate publication with focused content on an industry segment, region, or trend and included with Blueprints
Spotlight – reach your target market and support your region, market or specific commodity
New in Blue – reserved for new members, this section is featured toward the front of the journal
General Content Positions – your ad placed in content directly related to the produce business
On the Job Exclusive Sponsorship – full-page Q & A with a representative of your firm covering business operations, opportunities, and challenges combined with your full-page ad
Top Topics Exclusive Sponsorship – full-page Q & A with a representative of your firm, and a full-page ad placed exclusively with an article topic of your choice
Know Your Commodity Exclusive Sponsorship – full-page Q & A with a representative of your firm, and a full-page ad placed with comprehensive commodity information on your chosen fruit or vegetable
Artwork: Include all images in layout in high resolution (min. 300 dpi), scaled to size and placed
Fonts: Include or embed all screen and printer fonts
Color: CMYK mode
Know Your Commodity Guide
The guide is a go-to resource for shipping and sourcing produce.
Two exclusive positions per commodity that run annually in print, online and in the Know Your Commodity app.
Full Page Ad
Live Area: 7 1/5” x 9 7/8”
Trim area: 8 3/8” x 10 7/8”
Bleed area: 8 5/8” x 11 1/8”
2/3 Page Ad
Size: 5 1/2” x 10″
Trading & Transportation Guidelines
Vital guidelines used by anyone who wants to expertly navigate the trade and transport of produce.
Exclusive ad positions available that run annually in print and online.
Full Page Ad
Live Area: 7 1/5” x 9 7/8”
Trim area: 8 3/8” x 10 7/8”
Bleed area: 8 5/8” x 11 1/8”
Square Ad
Top right ad position on multiple web pages
2,000,000+ annual impressions
Size: 300 x 250
File Format: jpg, png, eps, pdf, ai
Leaderboard Ad
Blue Book Online Services is where decision makers in the produce supply chain connect Over 1 million searches annually
Center ad position on multiple web pages
2,000,000+ annual impressions
Size: 728 x 90
File Format: jpg, png, eps, pdf, ai
Banner Ad
Blue Book Online Services is where decision makers in the produce supply chain connect
Over 1 million searches annually
Annual banner ad impressions: 450,000+
Exclusive number of ad positions available, rotating through multiple pages of the website, giving your ad maximum exposure
Size: 180 x 240
File Format: jpg, png, eps, pdf, ai
Banner Ad
Blue Book Online Services is where decision makers in the produce supply chain connect
Over 1 million searches annually
Annual banner ad impressions: 450,000+
Exclusive number of ad positions available, rotating through multiple pages of the website, giving your ad maximum exposure
Size: 180 x 240
File Format: jpg, png, eps, pdf, ai
The Produce Reporter eNewsletter Banner Ad
Published via email, The Produce Reporter features industry news, analysis, and retail insights.
Delivery: Daily
Recipients: 27,000+
Banner Ad: 200 x 167 (Submit ad file, 400 x 334)
File Format: jpg, png, eps, pdf, ai
The Produce Reporter eNewsletter Leaderboard Ad
Published via email, The Produce Reporter features industry news, analysis, and retail insights.
Delivery: Daily
Recipients: 27,000+
Leaderboard Ad: 580 x 72 (Submit 2 ad files, 1200 x 144 and 1200 x 280)
File Format: jpg, png, eps, pdf, ai
Blue Book Services Insider Leaderboard Ad
Published via e-mail, the Insider features valuable tips on how to maximize Blue Book membership.
Delivery: Once a month, ad appears in 12 issues
Recipients: Sent to approximately 12,000 recipients who have a Blue Book Online Services password
Leaderboard Ad: 1200 x 90 (Submit ad file, 1200 x 90)
File Format: jpg, png, eps, pdf, ai
Online & Mobile App Ad
Know Your Commodity profile placement
Size: 700 x 450
File Format: jpg, png, eps, pdf, ai
Premium App Landing Page Ad
Premium position on Mobile App landing page
Size: 640 x 275
File Format: jpg, png, eps, pdf, ai