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Media Kit


Produce Blueprints is the recognized industry publication that businesses in the produce supply chain rely on to grow sales and succeed. Articles and features in each issue focus on topics that impact business operations – industry trends, key regions and markets, credit and finance, technology, and supply chain solutions – allowing you to couple your advertisement with focused editorial content. Produce Blueprints’ broad distribution gives your ad the exposure you want.

Reaches all segments of the produce industry in the United States and Canada, including key retail buyers
Available worldwide as an online digital magazine
Available to attendees at regional, national and international trade shows
Long shelf-life, readers say they keep their issues for future reference

A variety of positions give you the best value while taking advantage of specific editorial content.

Feature & General Content Positions: Ad placed in a feature article or content directly related to the produce business
Spotlight: Reach your target market and support your region, market, or specific commodity
Supplement: A separate publication with focused content on an industry segment, region, or trend and included with Produce Blueprints
Commodity Basics: Ad placed with content providing key commodity basics on your fruit or vegetable
New in Blue: Reserved for new members, this section is featured toward the front of the journal

Know Your Commodity Guide

The guide is a go-to resource for shipping and sourcing produce. In-depth commodity information includes F.O.B. good delivery guidelines, product availability, pricing trends, and more!

Two exclusive ad positions per commodity. Ad appears in the print guide, online, and in the Know Your Commodity app.


Full Page Ad

Live Area: 7.2” x 9.875”
Trim area: 8.375” x 10.875”
Bleed area: 8.625” x 11.125”

Trading & Transportation Guidelines

Vital guidelines used by anyone who wants to expertly navigate the trade and transport of produce.


Exclusive ad positions available that run annually in print and online.


Full Page Ad

Live Area: 7.2” x 9.875”
Trim area: 8.375” x 10.875”
Bleed area: 8.625” x 11.125”


Square Ad
Exclusive, strategically placed ad positions available on multiple web pages
3.5+ million annual impressions

Size: Submit 300 x 250 ad file
File Format: jpg, png, eps, pdf, ai


Leaderboard Ad
Center ad position on multiple web pages
3.5+ million annual impressions

Size:
Submit 2 ad files, 728 x 90 and 300 x 250 (mobile)
File Format: jpg, png, eps, pdf, ai


Banner Ad
Blue Book Online Services is where decision makers in the produce supply chain connect

Over 1 million searches annually
Annual banner ad impressions: 964,000+
Exclusive number of ad positions available, rotating through multiple pages of the website, giving your ad maximum exposure

Size: Submit 180 x 240 ad file
File Format: jpg, png, eps, pdf, ai