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What Chefs Want to acquire Phoenix Wholesale Foodservice

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ATLANTA, GA, April 10, 2023 – What Chefs Want (WCW) BB #:161776, headquartered in Louisville, KY, is thrilled to announce its upcoming acquisition of one of the leading fresh produce foodservice distributors in the southeast, Phoenix Wholesale Foodservice BB #:134241 in Atlanta.

This acquisition, along with our October acquisition of Food Hub ATL, positions What Chefs Want as the largest independently owned wholesale food distributor in the South.

With operations now across key southern locations—including Chattanooga, Savannah, Tallahassee, Jacksonville, Birmingham, and the latest addition, Phoenix Wholesaler in Atlanta—our network is strategically positioned to enhance our influence and support in the region. This expansion enables WCW to serve an even larger segment of the southern market, wowing chefs with our broad variety of ingredients and our unique service model.

Since its foundation in 1996, WCW, under the dedicated stewardship of owners, Ron and Mollie Turnier, has been a beacon of change and innovation in the food distribution sector.

David Collins, owner of Phoenix Wholesale Foodservice is excited for the future and the opportunity to build even deeper relationships with Atlanta chefs.

“It’s been rewarding to see Phoenix Wholesale blossom into the company it is today through dedication to our customers and employees,” said Collins.

“Partnering with Ron and his team at What Chefs Want opens new doors for continued growth while maintaining the values that are important to us, like providing top-quality service to our customers. This acquisition will provide more resources to do just that while also creating opportunities for our dedicated employees.”

This acquisition not only expands WCW’s footprint in the southeastern United States but also aligns with its commitment to providing exceptional service and a diverse product range to culinary professionals.

With this acquisition and a state-of-the-art hub in Atlanta, What Chefs Want plans to bring more than 200 jobs to the Atlanta area in positions ranging from delivery drivers and warehouse workers to fish cutters and butchers. Job seekers can learn more about working at What Chefs Want and fill out an application here.

About What Chefs Want
Established in 1996, What Chefs Want has evolved into a culinary powerhouse, dedicated to excellence and innovation WCW operates with three major hubs that support its network of satellite warehouses, efficiently distributing products to foodservice operators across 15 states. This infrastructure enables WCW to deliver the seven most needed product lines to meet the unique needs of chefs and restaurateurs and boosts restaurant efficiency and providing easy access to superior products. Our unique service model includes benefits like daily delivery, split cases, no minimums, broadline management, and 24/7 customer support. Serving over 16,000 restaurants with a commitment to local producers, WCW continues to set industry benchmarks.

For more information about What Chefs Want or the acquisition, visit or email

About Phoenix
Phoenix Wholesale Foodservice is one of the leading fresh produce foodservice distributors in the southeast. We have a fast inventory turnover, which provides customers with a fresher, longer shelf-life product. We are committed to customer satisfaction, quality products, value, and unparalleled service.