FOR IMMEDIATE RELEASE— Arvin, CA. Feb 12, 2024 —Tasteful Selections®, leading innovative potato brand from RPE LLC BB #:105471, is thrilled to announce the hot new bag in the potato category – the three-pound, mesh pillow pack. The sleek packaging is designed to showcase premium Honey Gold, Ruby Sensation, and Sunburst Blend potato varieties, incorporating convenience and style into the category.
Designed with optimal merchandising capabilities, the mesh pillow pack ensures an elevated retail presentation that gives consumers a clear view of the high-quality produce inside. Currently, three-pound offerings hold the number two item format in the baby potato category, capturing a fourteen percent share of pounds. With a remarkable four percent growth in pounds year-to-date and a stellar three-year CAGR (compound annual growth rate) of nine percent, this packaging innovation is set to make waves in the market.
“We believe that packaging plays a pivotal role in the consumer’s perception of product quality and desirability,” said Rachel Atkinson-Leach, Vice President of Brand and Category Excellence for RPE, LLC. “With the introduction of the three-pound mesh pillow pack, we are not only providing quality packaging for potatoes but a statement of style and convenience. It’s a game changer for retailers and a chance for consumers to really connect with the product.”
Tasteful Selections® three-pound mesh pillow packs are available starting March 1, 2024; exclusively through RPE, LLC. Retailers can elevate their potato category with this convenient packaging solution that showcases premium potato varieties.
About Tasteful Selections®:
Tasteful Selections® is a pioneering leader in the bite-size potato industry, dedicated to delivering premium-quality, innovative, and sustainable potato products. With a passion for culinary excellence, Tasteful Selections® continuously strives to surprise and delight food enthusiasts with its diverse potato varieties, exceptional flavor experiences and unmatched convenience.
