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Little Potato spreads holiday happiness with new campaign

The Little Potato Company unveils a big brand refresh

Edmonton, Canada (November 1, 2023) – The Little Potato Company, BB #:165367 the number one creamer potato company in North America, is making the holiday season even brighter with its “A Little Holiday Happiness Is…” campaign. The online and POS sweepstakes will offer numerous chances to win and runs through January.

“As a family-run company we want to make the holiday season a little easier and happier for busy families,” said Angela Santiago, CEO and co-founder of The Little Potato Company. “Our Little Holiday Happiness sweepstakes will bring holiday interest to our category, create an engaging experience for our valued consumers, and excitement in store with festive POS materials. It’s not just a campaign; it’s a celebration of our commitment to creating moments of happiness.”

With high food inflation affecting families everywhere, The Little Potato Company is providing some relief this holiday season with the chance to win $1,000 in groceries from a choice of retailers. Running now until January 10, 2024, 15 consumers in the U.S. and 15 in Canada will win. To participate in the sweepstakes, consumers can visit scan the QR code found on the Little Holiday Happiness point-of-sale materials in stores.

The Little Potato Company makes getting dinner on the table any night of the week during the busy holiday season a breeze. Little Potatoes come pre-washed, require no peeling, and are small enough that they don’t need to be cut, so they allow for less time in the kitchen, and more time spent around the table with friends and family. The Little Potato Company provides “Little Moments of Happiness” by offering easy-to-prepare Little Potatoes that are designed to add convenience and deliciousness to meals throughout the holiday season.

For more information about The Little Potato Company and the “A Little Holiday Happiness Is…” Campaign, please visit Follow on social media @LittlePotatoCo for updates and inspiration to add a little happiness to the holiday season.

About The Little Potato Company

The Little Potato Company passionately focuses only on Little Potatoes. For more than 25 years, the entrepreneurial company has been the leader in the breeding, growing, and marketing of proprietary Little Potatoes. A delicious, fresh whole food grown on family farms, the company’s proprietary colorful Little Potatoes are available in produce sections across the U.S. and Canada. These popular Little Potatoes are sold pre-washed with no peeling required and can be cooked in just 5 minutes. Co-founded by CEO Angela Santiago, the family-owned company is dedicated to product innovation and bringing excitement to the potato category and bringing little moments of happiness to busy families. For recipe ideas and inspiration, visit or on Facebook, Instagram, TikTok, Twitter and Pinterest @LittlePotatoCo.

Sarah Gausman
Crafted Communications
602.339.2913 | • @craftedcomm