Maui, Hawaii (August 11, 2023) – Maui Gold Pineapple announces Pineapple Pledge, their new relief initiative to support those impacted by the devastating wildfires that decimated the historic town of Lahaina and neighboring areas.
Pineapple Pledge efforts are focused on safety, food, and job preservation. Maui Gold is first ensuring the safety of Maui Gold Pineapple employees and their families, including evacuating people off-island as needed. Instead of hosting visitors, Maui Pineapple Tour employees are now cutting, packaging and hand delivering pineapple by boat, to feed displaced victims of the fires who are currently without resources.
And the employees at the Maui Gold Pineapple farm are working daily as the foundation of these efforts, harvesting, packing, and distributing pineapples, even with the uncertainty of what’s to come.
“We wouldn’t be Maui Gold Pineapple without our beloved Maui ohana,” said Todd Domeck, owner of Hawaii Farm Project, the management company for Maui Gold Pineapple. “Helping our community is at the core of everything we do. We are devastated at the loss of our Front Street store and offices in Lahaina, as well as the destruction at multiple farms. The pineapple farm is what we have left, so we’re giving what we have in order to support our community.”
Maui Gold is calling for assistance in their efforts by asking people to visit MauiGold.com and buy pineapple. All funds received from pineapple sales will be used to keep Maui Gold employees working to carry out Pineapple Pledge initiatives, with a portion of sales also going to other local relief organizations.
“It may seem counterintuitive to buy pineapple to help,” says Domeck, “but we have employees who lost everything. We’re trying to save their jobs and keep them working by focusing 100% of their efforts on community relief work, and keeping our farm running. And we need help to do that.”
Maui Gold Pineapple has served the community for 40 years with agriculture jobs, pineapple production and tourism with their pineapple farm tours. The iconic Maui Gold Pineapple farm located in Hali’imaile in Upcountry Maui was not impacted by the fires. However, several employees have been severely impacted by the disaster.
“We know so many people around the world have a deep connection to Maui and are looking for a way to help. These pineapple sales will feed families, protect local jobs, and ensure the safety of our workers and their ohana,” Domeck added.
Maui Gold confirms all team members are safe and is working closely with those affected to ensure they receive aid. Maui Gold Pineapple, Maui Pineapple Tour and Maui Pineapple Store are under the management of Hawaii Farm Project. Hawaii Farm Project is composed of a variety of agritourism experiences that aim to perpetuate Hawaii agriculture.
For more information, visit MauiGold.com.
About Maui Gold Pineapple
For over 40 years, Maui Gold has produced Hawaii’s famously sweet pineapple. Grown on the slopes of Maui’s Haleakala with fresh water and nutrient-rich volcanic soil, Maui Gold pineapples are hand-harvested to ensure they’re picked at their peak ripeness. Located upcountry in Hali’imaile, guests can experience the history and culture of Maui Gold and see first-hand how the iconic fruit is produced on the Maui Pineapple Tour. Throughout the guided tour of the working pineapple farm, guests can taste the sweetness and take home a complimentary pineapple. Tours are available daily. To subscribe and receive Hawaii’s sweetest pineapple shipped from the Maui Gold farm, or for more information, visit MauiGold.com.