Sweet potato warriors unite to celebrate Bako Sweet and Dreamworks animation’s Kung Fu Panda: The Dragon Knight
This collaboration brings together the deliciousness of Bako Sweet sweet potatoes with the popular characters from Kung Fu Panda: The Dragon Knight, aiming to captivate shoppers and solidify Bako Sweet as a prominent staple in the fresh produce section.
As a result, shoppers will notice new vibrant character artwork on all of Bako Sweet’s three-pound and five-pound mesh bags this July through October in celebration of the popular series. In addition, a QR code will be printed on the bag that leads to Mr. Ping’s Sweet Potato Dumplings and the brand’s Kung Fu Panda: The Dragon Knight Sweepstakes.
Kung Fu Panda: The Dragon Knight follows the adventures of Po who must partner with a no-nonsense English knight named Wandering Blade to recover a collection of four powerful weapons from a mysterious pair of weasels. The second season released earlier this year finds the warriors embark on a globe-trotting journey from India to Central America in their quest to find the magical weapons.
“We are thrilled to be working with DreamWorks Animation to bring this collaboration to life in a way that elevates the sweet potato category and encourages shoppers to use Bako Sweet in a fun new way,” said Alexandra Rae Molumby, director of marketing for Bako Sweet. “Thanks to the earned trust of the Bako Sweet brand with shoppers and the popularity of the Kung Fu Panda franchise, we have high expectations for this partnership.”
By utilizing the much-loved characters featured in the series on its packaging, Bako Sweet aims to further strengthen brand trust and drive shopper engagement, especially during the back-to-school season. Children will be eager to bring home Bako Sweet sweet potatoes with the package featuring their favorite heroes from Kung Fu Panda: The Dragon Knight.
Bako Sweet is going the extra mile to support its collaboration with the series by also supporting it through social media promotions on Instagram, influencer partnerships with Jean Choi of What Great Grandma Ate and Kelsey Preciado of Little Bits of Real Food, and its consumer sweepstakes which gives people the opportunity to win $5,000 and a year of sweet potatoes.
About Bako Sweet
For more than 75 years Country Sweet Produce, grower-packer-shipper of consumer brand Bako Sweet, has been growing sweet potatoes in the country’s richest soil in the southern San Joaquin Valley of California, also known as “California’s Sweet Spot.” This land produces some of the best-tasting sweet potatoes on the market. Over the years, Bako Sweet has perfected the growing and harvesting process to ensure the highest quality and consistently-sized sweet potatoes. Today, Bako Sweet focuses on providing the largest variety of value-added, conveniently packaged sweet potatoes, as well as bulk sweet potatoes and specialty offerings. For more information about Bako Sweet, visit bakosweet.com.
About DreamWorks Animation’s Kung Fu Panda FranchiseFu Panda: The Dragon Knight
Inspired by traditional martial arts and set in ancient China, KUNG FU PANDA tells the epic tale of wide-eyed Po, whose love of kung fu is matched only by an insatiable appetite. The Academy Award-nominated 2008 inaugural chapter became DreamWorks’ highest-grossing original animated film, and launched a trilogy that has earned more than $1.8 billion at the global box office. With its massive fan base, the franchise has expanded to a cross-category consumer products program, video games, an Emmy Award-winning television series, and global theme-park attractions. The legend of Po has only just begun.