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Broccoli, cauliflower prices rising with lighter volume

broccoli cauliflower

The following cauliflower crop update was released by Markon Cooperative BB #:123315 June 30, 2023:

Markets are rising as supplies decrease in the primary growing regions of Salinas and Santa Maria, California.

Markon Essentials (ESS) Cauliflower is available. Prices have risen. A relatively cool June has resulted in slower plant growth in the Salinas and Santa Maria Valleys. This weekend’s high pressure system will bring more favorable weather and spur growth, increasing yields quickly. Good color and consistent size have been noted in recent packs from both areas.

Expect prices to strengthen further after recent gains before stabilizing or even falling amid increasing supply and steady-to weaker demand next week.

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The following broccoli crop update was released by Markon Cooperative June 27, 2023.

Prices are climbing on West Coast and Mexico (into South Texas).

Markon First Crop (MFC) Broccoli is available. After a recent abundance of California supplies, availability is lower this week. Quality is good.

Overall acreage planted is down week over week as California summer programs tend to diminish while various domestic regions come online and increase industry supplies. Mexican stocks (into South Texas) are experiencing quality challenges amidst high heat.

Pin rot, yellowing, and elevated insect pressure are being found in some lots. Mexican yields historically trend down through the monsoon season due to increased pest pressure and general plant stress under high heat and humidity.

The Carolinas and Georgia seasons have finished earlier than normal, increasing demand on regions mentioned above. Overall markets are expected increase over the next three to four weeks.

Value Added

Ready Set Serve (RSS) Broccoli is available. Erratic weather patterns in Guanajuato, Mexico is leading to diminished supply and low production. California suppliers are experiencing heavy demand, forcing six-week averages to come into effect. Quality issues stemming from raw product (pin rot and yellowing) will be seen in some packs. Substitutions into packer label options are expected.

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