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Panera launches drive-thru pick-up nationwide

Panera launches drive-thru pick-up nationwide
Panera launches Drive-Thru Pick-Up, combining the ease of the digital ordering experience with the comfort and convenience of the drive-thru window. (Photo: Business Wire)

ST. LOUIS – Today, Panera announces the nationwide launch of Drive-Thru Pick-Up, combining the ease of the digital ordering experience with the comfort and convenience of the drive-thru window.

Guests can now choose the Drive-Thru Pick-Up option when ordering ahead on the Panera app or website to get their favorite Panera order at the Drive-Thru without leaving their vehicle. To celebrate the national launch, starting tomorrow, June 1 through June 30, any MyPanera member ordering Drive-Thru Pick-Up will receive $5 off any order of $15 or more by using code 5OFFDTPICKUP at checkout*.

Digital sales at Panera represent more than 50 percent of total system sales, and with more than three million average transactions each week from digital channels including the app, kiosk and web. Panera guests continue to seek their favorite soups, salads, sandwiches and more with the increased convenience, customization, speed and ease that the digital experience enables.

Panera bakery-cafes featuring Drive-Thru Pick-Up will still offer the traditional Drive-Thru experience with the ability to order at the Drive-Thru screen. With Drive-Thru Pick-Up, guests who order ahead can simply announce their name at the speaker and pull ahead to the window – which allows for an even faster and more convenient way to pick up their order.

“Panera pioneered the idea of digital ordering in the restaurant industry, and for years, our guests have loved the option to order ahead and pick their items up on the Rapid Pick-Up shelf,” said Chris Correnti, SVP, Channels and Guest Experience, Panera Bread. “Now we’re extending that convenience to the drive-thru, giving our guests another fast and convenient way to get their favorite Panera meal.”

To take advantage of the $5 off $15 Drive-Thru Pick-Up deal in June, guests need to be a member of MyPanera, Panera’s free loyalty program where members earn tailored rewards, get surprise special offers, receive a birthday reward and more.

Panera has continually invested in the digital guest experience creating new ways to order and receive food, including in-cafe kiosk, Rapid Pick-Up, Contactless Dine-In and now Drive-Thru Pick-Up. The Panera app is one of the top-rated restaurant apps and MyPanera, Panera’s loyalty program that began in 2010, has more than 53 million members.

To sign up for MyPanera, visit

*From 6/1/23-6/30/23 (“Promotion Period”) receive $5.00 off all Drive-Thru Pick-Up orders placed online with a credit card for a participating US Panera Bread bakery-cafes with a Drive thru option. Drive thru not available at all locations. Minimum order of $15.00 required, exclusive of any taxes that may apply. Code can be used only a single time during the Promotion Period. Maximum discount of $5.00 per order. Offer valid only on Drive-Thru Pick-Up orders that have been ordered and paid for online, all other orders excluded. Must be a MyPanera member to redeem this offer. . Use code: 5OFFDTPICKUP at check-out. Other restrictions may apply. Not valid with any other coupon or offer. Offer may expire without notice due to error, fraud, computer error, electronic or technical malfunctions, or other unforeseen circumstances.

About Panera Bread

Panera Bread opened in 1987 as a community bakery, founded with a secret sourdough starter and a belief that sharing great bread is an expression of warmth and generosity. That vision holds true today with a robust menu of delicious, chef-curated recipes created with a simple principle: The Familiar, Made Fantastic. At Panera, we serve food that we are proud to serve our own families, made with responsibly raised proteins and freshly prepared with Clean ingredients–food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list served in U.S. bakery-cafes. From crave-worthy soups, salads and sandwiches to flatbread pizza and sweets, we offer our guests more than great food. Our ethos of generosity drives us to meet our guests where they are through technology and through our shared values. We are stewards of our communities and the planet — with programs like Day-End Dough-Nation that donates unsold baked goods in the evening to local non-profits, or labeling climate-friendly low carbon Cool Food Meals.

As of April 25, 2023, there were 2,121 Panera Bread bakery-cafes in 49 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. For more information, visit or find us on Twitter (@panerabread), Facebook (, Instagram (@panerabread) or TikTok (@panerabread).