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Harris Teeter updates logo, marketing

harris teeter logo 2023

Harris Teeter, LLC, BB #:108293 the Charlotte, NC-based retailer owned by Kroger BB #:100073, unveiled a new logo and branding on social media.

“In food with love” is the retailer’s new tagline, going along with the logo update, which still includes the well-known fish, apple and loaf of bread.

Company leaders explained the thought process behind the change in an interview with the Charlotte News & Observer.

Harris Teeter operates more than 250 stores and 60 fuel centers in seven states and the District of Columbia.

In addition to retail stores, Harris Teeter also owns grocery, frozen food, and perishable distribution centers in Greensboro, NC, and Indian Trail, NC.


Greg Johnson is Vice President of Media for Blue Book Services