Running through February 10th, the sweepstakes is elevating healthier snacking while driving in-store and online sales during peak football season, and also offering fans a chance to win cash prizes ahead of the Big Game.
This year, Duda Farm Fresh Foods has presented a grand prize for one lucky winner to win a $1,000 Visa gift card. The company is also giving away weekly prizes of $100 and fresh Dandy Celery to eight secondary winners to enhance shoppers at home game day experiences.
In addition to elevating football watch parties, this annual promotion is driving demand of Dandy-branded celery through targeted email marketing, influencer support, public relations efforts, and social media content with ads tailored to consumers to encourage entries.
“We switched things up a bit this year with a later launch date as we really wanted to focus on football games leading up to the big event in February,” said Nichole Towell, Director of Marketing at Duda Farm Fresh Foods. “Aside from Thanksgiving, the Big Game is one of the top occasions where shoppers purchase and consume celery. We look forward to continuing the tradition of our annual promotion and seeing consumers participation throughout bowl game season.”
The brand is committed to keeping celery top of mind for consumers with inspiration for healthy and delicious snacking ideas, including incorporating celery as the ideal ingredient and pairing with traditional game day snacks like buffalo chicken dip, guacamole, pinwheels, coleslaw, and pasta salad.
For gameday entertaining inspiration or to learn more about the ‘Dip It 2 Win It’ Sweepstakes, visit www.Dipit2WinIt.com, and follow Dandy Fresh Produce social media platforms for daily recipe and celery usage inspiration at Facebook, Twitter, and Instagram.
About Duda Farm Fresh Foods
For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor, and marketer of fresh vegetables and citrus. Known for their superior celery, the company has expanded their facilities over the years to accommodate recent developments such as celery juicing and other health and wellness trends in order to provide consumers with the freshest celery possible. With primary locations in Florida, California, Arizona, Georgia, and Michigan, Duda Farm Fresh Foods carries a commitment to innovation and sustainability and believes in growing a healthy future for generations to come. The company is a wholly owned subsidiary of A. Duda & Sons, Inc., a family-owned, diversified land company headquartered in Oviedo, Fla. For more information, please visit www.dudafresh.com.