Sun Belle BB #:126047 is pleased to welcome agriculture marketing expert Jennifer Sparks to our leadership team as director, marketing and communications.
In this new role, which began August 29, Sparks will lead all marketing and promotional activities, including digital marketing, content strategy, and reputation management to enhance and elevate the brand presence of the company.
“I am delighted Jennifer has joined Sun Belle to direct the company’s marketing and communications,” Sun Belle founder and president Janice Honigberg says. “We have ambitious plans to grow our berry business nationally and internationally. Jenni’s experience and marketing savvy make her a key hire in support of these plans.”
Sparks brings a wealth of business-to-consumer and business-to-business expertise and experience in promotion, marketing, public relations, and association management. She most recently served as vice president, marketing and communications for the U.S. Highbush Blueberry Council where she oversaw all strategic marketing, content, and promotion programs to spotlight the health benefits and innovation of blueberries. Her priorities included the 2021 launch and implementation of the new “Grab a Boost of Blue” call to action, targeting the consumer, media, retail, foodservice, health professionals, and industry audiences.
Previously, as vice president of marketing for the Society of American Florists, Sparks spearheaded the floral industry’s public education and media relations campaigns, experiential marketing initiatives, and influencer programs. Her floral industry work included the creation, development, and multi-year implementation of the award-winning Petal It Forward initiative, which, at its height, resulted in 674 events in 410 cities nationwide in one day.
“I’m thrilled to join Sun Belle and continue to build the momentum of the premium Sun Belle and Green Belle brands,” says Sparks. “I look forward to working with such a smart, strategic, and collaborative team of professionals.”
Sparks holds a master’s degree in public relations and corporate communications from Boston University and a bachelor’s degree in journalism from Radford University.