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Driscoll’s premium Sweetest Batch label gains attention

- General News
The Watsonville, CA-based Driscoll's, Inc. line of premium, high-flavor berries being sold under the “Sweetest Batch” label gained some national attention.

California Giant Berry Farms announces inaugural Chef Invitational Academy

- General News
This immersive, four-day event, held in the greater Portland, Oregon area in mid-July, goes beyond the classroom.

Berries, avocados, and walnuts: California produce brands team for summer snacking promotion

- General News
The "Summer Snacking Duos" sweepstakes will begin with the California Avocado Commission partnership, running from June 13 - June 19, 2024.

Hortifrut announces new CEO

- General News
As of July 1, 2024, and after an exhaustive international search process, Hortifrut named Mr. Héctor Enrique Luján Valladolid as Chief Executive Officer of the Company, who will lead Hortifrut's worldwide operations.

Driscoll’s Berry Mobile Tour set for Northeast this summer

- General News
Driscoll’s, recently named one of Fast Company’s most innovative companies, is bringing back its delightful Berry Mobile Tour to the Northeast, this summer.

Driscoll’s appoints chief commercial officer

- General News
Garland S. Reiter, Jr. has been appointed to chief commercial officer (CCO), Driscoll’s of the Americas, a career that began as a grower in Baja, Mexico. .

Bobalu celebrates holidays by giving back

- General News
Berry producer Bobalu participated in a benefit in which organizations build holiday trees from canned food

A look at Frutura’s future after acquisitions

- General News
This week global sales and marketing group Frutura, Reedley, CA, announced an agreement to acquire all company assets of Santiago, Chile-based Giddings Fruit and Chicago-based Sun Belle 

Nearly all Mexican berries go to the U.S. and Canada

- International
Juan Jose Flores, general director of the National Association of Berry Exporters (Aneberries), told El Vigia that 97 percent of berry production in Mexico is destined for the U.S. and Canada.

Frutura expands in berries with two acquisitions

- General News
Frutura, the global sales and marketing platform designed to supply international customers with high-quality fruit, 365 days a year, has announced their intent to accelerate their berry capabilities in a meaningful way. Agreements-to-acquire all company assets have been signed with Giddings Fruit and Sun Belle.