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ProduceIQ: Markets cool off

- Analysis
Far surpassing prior years, corn continues to soar at historic prices. Since this extreme price event is caused by low yields, corn farmers aren’t necessarily realizing big profits.

ProduceIQ: Hot markets during cold temps

- Analysis
Customers that didn’t build inventory going into the holidays now need to replenish quickly. In a regular year, produce markets typically fall the first week of January.

Wish Farms introduces brand refresh

- General News
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has introduced a new look and messaging for its labels.

Berry People’s Peruvian grower partnership helps meet consumer demand

- General News
Berry People, a year-round, full-line shipper of branded organic and conventional strawberries, raspberries, blueberries, blackberries and avocados, has recently secured strong, influential partnerships with growers in Peru.

Vitafoods joins Munger Farms to lead Naturipe into the future

- General News
The purpose of this merger is promoting the international development and growth of innovative products with added value, adapting to the new lifestyles of consumers in world-wide markets, including the United States, Europe, Asia and Oceania.

Giddings Fruit opens U.S. office

- General News
Giddings Fruit, a leading global supplier of conventional and organic berries, cherries and more, through its subsidiary Giddings Berries USA has opened an office in Monterey, CA.

Berry executive sentenced to prison for embezzlement

- General News
A former executive at Driscoll's, Inc. Watsonville, CA, was sentenced to federal prison for embezzling millions from the company.

Superfresh kiwi berry season is here

- General News
Superfresh Growers kiwi berry season is underway. These “poppable” sweet little berries are the ideal snack for consumers looking to elevate their fall barbeques and family picnics. Unlike their cousin the kiwifruit, kiwi berries are fuzz free and can be eaten whole!

ProduceIQ: Honeycrisp season starts strong, but berry prices fall

- Analysis
The Honeycrisp apple is maintaining a tight grip on its title as the ‘crop to watch’ in 2020.

California Giant launches online fundraising program

- General News
In lieu of cancelled in-person fundraising events due to COVID-19, California Giant Berry Farms has launched an online platform to help financially support non-profit organizations in the greater Pajaro Valley area who actively work to better the livelihood of its community’s members.