Broccoli prices are on the rise as the California season winds down and heat in Central Mexico is causing quality problems.
In a crop update this week, Markon Cooperative BB #:123315 said its top broccoli label is available, but it’s also packing Markon Best Available where necessary due to quality concerns.
Markon said in its update:
Abnormally high temperatures continue to hamper Central Mexican growing regions and challenge quality. Issues like brown bead, yellow bead (shading), bracketed structure, hollow core and pest pressure are a concern this time of year.
Increased observance of insects and insect larvae out of Mexico are of special concern and being monitored closely.
Demand for West Coast broccoli is strong. Poor quality and lower yields from Mexico are driving the market upwards.
Regional deals are winding down as summer ends, further increasing demand in the Salinas and Santa Maria Valleys.
Overall industry supplies are adequate but will become tighter through early September.