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Leadership coach delivers opening session at Women’s Fresh Perspectives Conference

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ORLANDO, Fla.— Attendees at the Women’s Fresh Perspectives Conference (WFPC) offered rave reviews for the opening general session from Wendy McManus, leadership coach of Connect 2 Potential. McManus’ talk was titled, “Get on the Same Page: How to shape your culture collaboratively from any seat in the organization.”

During this keynote session, McManus highlighted the benefits of getting on the same page including fewer misunderstandings, deeper trust, more engaged team members, and better business outcomes.

Hosted by the IFPA (International Fresh Produce Association), BB #:378962 this female-forward conference in Santa Anna Pueblo, NM attracted roughly 175 produce and floral industry professionals.

Megan Nash, Director, Education and Talent, along with a team of enthusiastic IFPA staffers, expertly shepherded the event to a successful conclusion just months after the formation of this new industry organization.

Nash said, “We were excited to have Wendy McManus opening the conference on Sunday! We knew that first session would set the stage for an immersive learning experience that provided takeaways to inspire and motivate attendees to further develop their leadership potential.”

She continued, “We had a wonderful line-up of speakers, confirming why WFPC is such a popular event. I’m happy to see it’s found a home on the IFPA calendar, and we’ve already scheduled the next women’s conference for April 16 to 19, 2023 in Orlando.

Nash shared her excitement to have McManus back as a speaker at WFPC for the third time.

“She is very connected with the women in our industry and her commitment to cultivating their potential shows! Her customized content ties directly into the needs of our audience and her sessions have become a highlight for those in attendance,” proclaimed Nash.

According to Catherine Gipe-Stewart, a regular attendee at this conference, “Wendy delivered a fantastic opening session! She created a path for more openness, vulnerability, and courage for the rest of the conference. She really set the right tone!”

When asked about the details of her session, McManus said, “The concepts I teach in my ‘Get on the Same Page’ keynote are quite simple, but they’re not always easy to practice in our busy day-to-day lives.” She continued, “My goal was to inspire those in the audience to prioritize the practice of making and keeping agreements to get on the same page with others in their professional and personal relationships.”

McManus encourages others to attend WFPC in 2023 and beyond, stating that it’s an outstanding opportunity for women in the produce industry to gather in a supportive and immersive learning environment to focus on personal and professional development.

Said McManus, “WFPC brings together women from all stages of their careers and all facets of the produce and floral supply chains. It’s the perfect backdrop for creating lasting relationships and that’s what I most appreciate about this event.”

McManus is available for one-to-one coaching, team-building facilitation, training, and speaking to support high-achieving organizations in the produce industry and beyond. To learn more about McManus and Connect 2 Potential, visit

About Wendy McManus, PCC, CPCC, CPQC and Connect 2 Potential

As a leadership coach, Wendy McManus draws out the true genius in her clients, helping them become more confident, capable leaders and happier human beings. Wendy brings her well-rounded experience, including 17 years of success as a leader of national produce marketing teams, to her work as a Leadership Coach. In 2017, she made the leap into coaching, which is the work she was born to do. As a coach, facilitator, trainer, and public speaker, Wendy helps people get clear about what they want, and gain massive traction toward reaching those goals. Learn more about Wendy at