The Produce Moms BB #:366223 once again, has brought the produce industry into the spotlight as the latest company to achieve the sought-after status of a Certified B Corporation.
THE PRODUCE MOMS is the first lifestyle brand and content creator in the world to receive a B Corp Certification. This certification was awarded to TPM after completion of an extensive application and vetting process by B Lab, the worldwide pioneer and authority on B Corp certification.
According to B Lab’s website, “To be granted the classification and certification of a B Corp, an organization must meet the high standards and rigorous qualifications of B Corp Certification which includes being a leader in the global movement for an inclusive, equitable, and regenerative economy. The purpose of B Lab’s certification process is to measure a company’s entire social and environmental impact.”
B Lab ranks organizations that aspire to achieve B Corp certification according to their demonstrated commitment and performance in the areas of legal structure, supply chain practices, philanthropy, customer relations and employee engagement. Candidates participate in a rigorous assessment in five categories; Governance, Workers, Community, Environment and Customers.
THE PRODUCE MOMS scored the highest points in the Community category, which identifies whether a company is designed to deliver a specific, material, positive impact for its community, and if so, opens the Community Business Impact Model section that is most applicable. THE PRODUCE MOMS qualified for B Impact Assessment’s Designed to Give Impact Business Model.
In addition, THE PRODUCE MOMS ranked near a perfect score in Diversity, Equity, & Inclusion, and indexed above average in Economic Impact and Civic Engagement & Giving. Only 25% of B Corps worldwide have B Impact Scores that exceed 100 points. THE PRODUCE MOMS’ Overall B Impact Score came in at 117.1 points which puts them into that elite 25%, and more than exceeds the baseline score of 80 required to certify.
The Designed to Give Impact Business Model was largely applicable to THE PRODUCE MOMS due to the business’ formal commitment to donating the equivalent of 5% of revenues or more to charitable partners each year, including in-kind service or product donations. These charitable impact partners include Brighter Bites, Equitable Food Initiative, Produce for Better Health Foundation, 1% for the Planet, and Keep America Beautiful.
Lori Taylor, Founder and CEO of THE PRODUCE MOMS, states, “More and more, today’s consumer is asking questions about how the companies they buy from and support, benefit the world. As a result, we have seen the growth of an official classification and private certification of for-profit corporations that meet the criteria and standards of a B Corporation.” B corporations, in addition to being focused on profit generation, place top priority and emphasis on having a positive impact on society, employees, community and the environment. Adds Taylor, “The evolution and importance of this consumer movement has shone a bright light on the rise of B Corps, and it’s not just consumers that are placing emphasis on B Corporations! Workforce talent is also making a point to join organizations that are about more than just profits. Employees want to be part of work communities that focus on people, the environment and implement high standards of operational ethics.”
Currently, there are only 1,795 American businesses with B Certification, and only 4,881 businesses worldwide with this certification, but the number is growing with more and more consumers looking to support organizations with a benefit initiative and B Certification.
THE PRODUCE MOMS joins an exclusive list of iconic brands and several food industry leaders that have achieved B Corporation Certification such as Patagonia, TOMS, Athleta, Burton, New Belgium Brewing, Maker’s Mark Distillery, King Arthur Baking, Danone North America, Hortifruit Chile, Cabot Creamery, Stonyfield Organic, Tillamook, Thrive Market, and Once Upon a Farm.
About THE PRODUCE MOMS
The Produce Moms is a widely recognized consumer brand and certified B Corporation that is on a mission to put more fruits and vegetables on every table. Founded by Lori Taylor, we are a global community of passionate fresh produce advocates. Through our platforms and produce supplier partnerships, The Produce Moms educates consumers on the benefits of eating fresh produce, the growing process, and how to select, store and serve fruits and vegetables. We introduce our community to produce brands, engage the produce industry with consumers in inspiring conversations, and promote public policy to increase the availability of fresh produce at American schools. The Produce Moms digital platforms, podcast, television appearances, and consumer products reach millions per month and support the brand’s goal to increase produce consumption in both volume & variety. For more information, please visit theproducemoms.com.
About B Lab
B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, tools, and programs for business, and we certify companies—known as B Corps—who are leading the way. To date, our community includes 380,000 workers in over 4,500 B Corps across 79 countries and 153 industries, and more than 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager. To learn more and join the movement, visit www.bcorporation.net.