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Revol Greens names new VP of Foodservice

Revol Greens- Matt Roy Final Banner

Establishing its first East Coast location, Revol Greens now has active sites coast-to-coast two years ahead of schedule

MINNEAPOLIS, MN – North America’s largest greenhouse lettuce grower, Revol Greens, BB #:358676 today announced the hiring of produce industry veteran Matt Roy as Vice President of Foodservice. Roy brings more than 25 years of fresh produce and controlled environment agriculture (CEA) experience to the role.

“We are excited to have Matt join the Revol team. His deep understanding of how to translate customer needs achievable strategies is a perfect fit for our leadership team of experienced growers, marketers and greenhouse operators,” said Tom Thompson, Chief Revenue Officer of Revol Greens.

“Revol’s coast-to-coast network of regional greenhouses producing organic lettuces at scale has been a presence in the market, and Matt’s real-world experience with supply chain complexities will help us address the challenges that come with our unique business model.”

Prior to joining Revol Greens, Roy was most recently a Vice President at Tanimura & Antle, where he led business development for greenhouse operations and oversaw the company’s CEA strategy. He also spent six years in a variety of executive roles at US Foods, where his responsibilities including CEA strategy leadership.

Roy has served on a number of industry committees such as the United Fresh Wholesaler Distributor Board, the Southeast Produce Council’s Education Committee & Board of Directors, as well as the Indoor Ag Con Board of Advisors. He is a graduate of the United Fresh Produce Industry Leadership Program: Class 24.

“I have been a longtime proponent and advocate about the controlled environment agriculture space, and the ability to grow a quality, sustainable product closer to the end user is only going to become more important,” said Roy.

“The vision, passion and people at Revol made it an easy decision to join the company. I look forward to working with an industry-leading team backed by visionary investors and making a difference for our customers.”

To learn more about Revol Greens sustainable greenhouse technology and Grown Clean and Green process and find products, visit


Revol Greens is the largest greenhouse lettuce grower in North America. With locations in Minnesota, California and Texas, Revol Greens harvests and delivers its packaged lettuce products within one day, resulting in the freshest taste and peak nutrition with a shelf life four to six days longer than out-of-state greens. Revol Greens adopts the most advanced greenhouse technology and growing methods in the industry, including facilities that use 90 percent less water than traditional field-grown greens, irrigation from UV-sterilized water, and sustainable sunlight. Grown Clean and Green™ in an animal and pest-free environment, no pesticides, herbicides or other chemicals are used in the process. Revol Greens grows more than 13 million pounds of non-GMO lettuces annually. For more information, visit and follow Revol on social media @revolgreens.