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Lori Taylor tapped to emcee Kroger 2021 Wellness Festival

THE PRODUCE MOMS Makes Fourth Appearance at the Festival Co-Founded by Kroger and Singer-Songwriter Jewel

Lori Taylor, Founder and CEO of The Produce Moms BB #:366223 will once again appear at The Wellness Experience By Kroger BB #:100073 in Cincinnati, Friday, August 20, 2021, this time as a featured guest emcee on the Main Stage for the Veggie Eating Contest where contestants will compete to see who can consume the most produce in 10 minutes.

This will be the fourth time, at the request of Kroger, that Lori has represented the produce industry at the popular festival co-founded by KROGER and singer Jewel. Lori will be joined on the main stage by Kroger’s Vice President of Produce/Floral, Miguel Garcia who will be kicking off the produce eating contest.

According to THE WELLNESS EXPERIENCE website which can be found here, the event, which happens over two days offers “ultimate health, nutrition, fitness and musical festival experience, designed to kickstart your healthy lifestyle.”

The festival offers attendees the opportunity to “work out with celebrity fitness trainers, see inspiring speakers, pick up cooking tips, practice mindfulness techniques and learn from passionate health professionals about what wellness means for you.”

In October 2018, Lori was asked to participate in the first Kroger Wellness Experience in Cincinnati which was then called Wellness Your Way. At Kroger’s inaugural wellness festival, Lori was on hand to meet and greet festival attendees as a Kroger Health Brand Ambassador and appeared on the main stage to discuss fresh produce with wellness icons Tony Horton, Joy Bauer, and Mark Sisson.

She returned again in 2019 at The Wellness Your Way Festivals in Denver and Cincinnati where she appeared on the popular Food as Medicine Stage and as a panelist for the Dietitians Pick Presentation. There, Lori educated the audience about how fresh fruits and vegetables are grown and the best ways to enjoy them.

“I have been honored to represent the produce industry at all of Kroger’s Wellness Festivals. This is exactly the right place to meet and engage those consumers who already understand and value the wellness benefit of eating a diet rich in fruits and vegetables, as well as those “newbies” who are interested in making the commitment to a healthier lifestyle. When I share the mission and message of the produce industry with these folks, they, in turn, act as produce ambassadors spreading the word about eating more fruits and vegetables within their own communities. I look forward to THE PRODUCE MOMS wellness partnership with Kroger continuing and growing for years to come.”

Colleen Lindholz, President of Kroger Health remarks, “As an expert and influencer, as well as a trusted Kroger partner, Lori brings the message to life of incorporating fresh fruits and vegetables as part of the wellness movement. We recognize the importance of having the produce industry represented in a relatable, fun, delicious way and we are so proud to have Lori Taylor and THE PRODUCE MOMS as part of our event!”

THE WELLNESS EXPERIENCE BY KROGER happens in Downtown Cincinnati Friday, August 20th through Saturday, August 21st, 10a.m. to 7p.m.. According to the website, “entry to the festival grounds and festival programming is free to attend all weekend with a food item donation. In order to sample products, you must have a sampling wristband. To receive your sampling wristband for free, please bring a Kroger, Simple Truth or Private Selection non-perishable item to donate to Freestore Foodbank. If you choose not to bring a donation, you will be charged $5.00 for a sampling wristband on site.”


The Produce Moms is a widely recognized consumer brand that is on a mission to put more fruits and vegetables on every table. Founded by Lori Taylor, we are a global community of passionate fresh produce advocates. Through our platforms and produce supplier partnerships, The Produce Moms educates consumers on the benefits of eating fresh produce, the growing process, and how to select, store and serve fruits and vegetables. We introduce our community to produce brands, engage the produce industry with consumers in inspiring conversations, and promote public policy to increase the availability of fresh produce at American schools. The Produce Moms digital platforms, podcast, television appearances, and consumer products reach millions per month and support the brand’s goal to increase produce consumption in both volume & variety. For more information, please visit


Since 2018, The Kroger Co, Inclusion Companies, and Grammy-nominated, singer-songwriter, mental health advocate, Jewel have partnered to bring physical, emotional, and mental wellness resources to the masses with an annual in-person festival. The Wellness Experience is a virtual wellness platform and multi-day festival experience with a whole human approach to inspiring physical, emotional, and mental health. The Wellness Experience Platform provides free healthy-living resources to help customers take actionable steps toward making their lives healthier, easier, brighter, and a bit lighter. The Wellness Experience returns with food, music, inspiration, and more in 2021, with the necessary precautions to keep everyone safe. For more information, please visit