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JAZZ apple sales go wild in cross-promotion with ‘Spirit Untamed’ film

JAZZ apples and DreamWorks Animation teamed up for a wildly successful partnership this past spring with the cross promotion of the release of the film Spirit Untamed.

The result was an unprecedented sales surge for JAZZ thanks to a strong in-store and online presence. JAZZ apples jumped numerous positions in the Total Apple sales ranking by category, with an outstanding +19.7% growth in dollar sales and +18.6% growth in volume for the 24-week period ending June 19, 2021.

There was also an impressive increase of distribution with an additional 110 retail locations signed up to sell JAZZ apples during this promotion.

In addition to co-branded packaging and retail promotions, the partnership drove shoppers to stores with JAZZ apples on their shopping lists, the result of additional amplification via public relations, social media and a robust digital ad campaign that included YouTube pre-roll ads.

A dedicated website at jazzapplemovie.com featured a store locator, Spirit Untamed-themed kids’ activities and a signature kid-friendly recipe inspired by the movie: a simple-yet-delicious “Epic Adventure Snack” featuring JAZZ apples sliced into horseshoe shapes topped with chocolate hazelnut spread and sprinkles. The amplification effort resulted in more than 140 Million consumer impressions in May and June.

In addition to co-branded packaging and in-store promotions, the partnership will drive shoppers to stores with JAZZ apples on their lists, thanks to additional amplification via public relations, social media and a robust digital ad campaign that includes YouTube pre-roll ads. A dedicated website at jazzapplemovie.com will feature a store locator, Spirit Untamed-themed kids’ activities and a signature kid-friendly recipe inspired by the movie: a simple-yet-delicious “Epic Adventure Snack” featuring JAZZ apples sliced into horseshoe shapes topped with chocolate hazelnut spread and sprinkles. The promotion is expected to reach hundreds of millions of consumers nationwide.

JAZZ apples are marketed by CMI Orchards BB #:134183, Rainier Fruit Co. BB #:113453 and Oppy BB #:113404.

For more information, contact Cecilia Flores Paez:
T&G Head of Marketing, North America
Cecilia.FloresPaez@tandg.global
310-291-5583

About T&G Global: T&G Global works with passionate growers around the world to produce, sell and deliver the highest quality fruit and vegetables. We love our food, so we’re constantly exploring ways to make it more sustainable, fresh and delicious, to help people lead healthier lifestyles. T&G is a leader in the premium apple segment with its Envy and JAZZ branded varieties.

About JAZZ: JAZZ is a trademarked brand that refers to the Scifresh apple variety. It was developed in New Zealand by Plant and Food Research and was patented in 2003, the same year T&G, which owns the JAZZ trademark, began distributing in the U.S. via its marketing partner Oppy. JAZZ is now grown under license by T&G in New Zealand, the U.S., Chile, Asia, the UK, France and Australia. JAZZ is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Company.