A recent loss conscious program focuses on selling Nature Fresh Farms BB #:274537 imperfect produce to reduce food waste.
The Waste Me Nots program was recently created to leverage Nature Fresh Farms Tomatoes, Peppers, and Cucumbers that do not meet the criteria of their Quality Control team. As most greenhouses hope to grow flawless quality produce, some product grows to be naturally bent or smaller in size.
Although unique in shape and size, these vegetables still have the same nutritional value and flavor as their perfect counterparts. Nature Fresh Farms wants to put these pieces of produce in the spotlight, creating more of an opportunity to fight waste and give shoppers further access to nutritious foods.
‘We believe it’s important to ensure that nutritious and delicious produce does not go to waste,” shared Ray Wowryk, Director of Business Development. “By creating this program, we are helping our retailers with a ready-made waste reduction alternative.”
Since volume of this type of product is not predictable, the program cannot be guaranteed to supply specific quantities and will depend on the product grown. However, Nature Fresh Farm feels that the unpredictability is outweighed by the fact that their quality and freshness is worth rescuing and sharing with consumers, making the most of all their product grown.