Los Angeles – T&G’s BB #:163999 innovative Jazz apple campaigns are making the brand a top-10 category performer in North America, while delighting consumers with healthy snacks and meals.
The apple’s latest Nielsen update highlights YOY dollars at +15% and YOY pounds at +8%.*
Angie Hanson, Oppy BB #:116424 and T&G North America national brand activation manager, said this strong growth has been driven by innovative campaigns, like its latest Super Bowl/Game Day partnership with top chef Joel Gamoran.
“We’re partnering with retailers to deliver inspirational, integrated, sales-driving campaigns which achieve trade and consumer value,” Hanson said.
“With one-billion chicken wings reportedly consumed during the Super Bowl annually, our latest campaign is a turn-key program featuring Jazz Apple Korean GameDay Wings — a recipe created by chef Joel Gamoran — providing consumers with a great reason to put a fresh spin on their favorite Super Bowl snack.
“More than ever, consumers are eating and celebrating at home, so we want to help them create chef-level experiences which are simple, delicious and healthy.”
Jazz has developed an integrated experience for both retailers and consumers. Oppy made the Korean GameDay Wing recipe the focal point of a custom path-to-purchase promotion. Elements include a kwik-lok tag on Jazz poly bags, merchandising materials to build eye-catching displays, a social shopper contest and more.
On February 2, consumers can participate in a free virtual cooking event, hosted by Gamoran, where he’ll demonstrate the recipe – which is sugar free, chock full of healthful ingredients, like fresh Jazz apples, garlic and ginger, and can be prepared in an air fryer.
“Together, these activities provide retailers with a great opportunity to promote the tangy-sweet, always crunchy Jazz apple,” Hanson said.
Gamoran, one of North America’s top chefs, who has a real passion for sustainability, noted, “Jazz apples are genius for game day wings – and if you’re not using them in a recipe, their size is perfect for snacking because nothing gets left to waste.”
Roger Aguirre, Oppy’ s director of apples and pears, agreed: “Jazz apples are a great incremental purchase to avocados, as no big game watching is complete without guacamole and wings. Between New Year’s resolutions and general wellness concerns heightened with COVID, this could be one of the most healthful game day celebrations yet.”
Jazz is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Company.
*Nielsen retail data, total US, last 13wks ending 1.2.21
About Oppy: Growing, marketing, and distributing fresh produce from around the globe for more than 160 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to oppy.com to learn more.
About T&G Global: NZ-based T&G Global works with passionate growers around the world to produce, sell and deliver the highest-quality fruit. We love our food, so we’re constantly exploring ways to make it more sustainable, fresh and delicious, to help people lead healthier lifestyles. T&G is a leader in the premium apple segment with its Envy and JAZZ branded varieties.
About JAZZ: JAZZ is a trademarked brand that refers to the Scifresh apple variety. It was developed in New Zealand by Plant and Food Research and was patented in 2003 – the same year T&G, which owns the JAZZ trademark, began distributing in the U.S. via its marketing partner Oppy. JAZZ is now grown under license by T&G in New Zealand, the U.S., Chile, Asia, the UK, France and Australia. JAZZ is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Company.
For more information:
Contact: Cecilia Flores Paez
Head of Marketing North America