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Technomic releases 2021 foodservice industry predictions

Technomic says menus in the U.S. should expect more items that cleanse the body, such as immunity boosters and new leafy greens, and purify the environment, such as next-level nondairy milks and plant-based proteins (e.g., corn milk, plant-based bacon, etc.), as well as reduced-emissions fare.

PRESS RELEASE: CHICAGO —Technomic has released three different whitepapers for the U.S., Canada and global markets, sharing foodservice industry predictions for the new year. The good news is that there is one thing the predictions have in common: a clearer road to recovery. With the approval and distribution of vaccines, we’re able to see a light at the end of the tunnel for the following predictions to thrive.

Overall, Technomic foresees strong to moderate growth—specifically in the U.S. and Canada—over the next 12 months, being led by aggressive strategies. One commonality across regions is the streamlining of menus. Restaurants are expected to focus on core menu items and, in some cases, revamp them as “new and improved” with higher-quality ingredients or launch safer LTOs with ingredients they already have on hand. In general, the focus is also shifting toward better-for-you, local and clean-label menu items. In the U.S. and Canada, greater emphasis on social justice issues can be expected of restaurants in 2021, meaning consumers will be looking for impactful efforts regarding fairness and inclusion—not just the use of hashtags and buzzwords.

U.S. highlights:

  • Investments in contactless technology for sanitation and ease of use
  • Renewed interest in Italian, Mexican and Chinese menu items due to travel restrictions

Canadian highlights:

  • Investments in off-premise for long-term growth strategies
  • Comfort foods and homegrown, hyper-local solutions

Global highlights:

  • Growing popularity of plant-based proteins, requiring differentiation to stand out from competition
  • Outdoor-friendly food and beverage developments to support active lifestyles and outside consumption

Read each whitepaper on Technomic’s website:

Contact: Rose Frommelt, (312) 506-3941, rfrommelt@technomic.com

About Technomic
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com.

About Winsight
Winsight LLC is a business-to-business information company serving the restaurant and noncommercial foodservice, convenience and petroleum retailing and grocery industries. Winsight provides research and analytics, branding solutions, face-to-face opportunities, lead generation initiatives, and content marketing services through products including subscription data products, reports, research tools, research programs, fully custom studies, conferences, custom marketing services, meetings, print and digital trade media. To learn more, visit winsightmedia.com.