Innovative Packaging Links Kids of All Ages to a Virtual Field Trip to Michigan Apple Orchards
November 4, 2020 – Applewood Fresh, BB #:348232 a premier produce brand and fourth-generation grower, packer/shipper and marketer of Michigan apples and The Produce Moms, BB #:366223 one of America’s most trusted fruit and vegetable influencers, have launched a co-branded apple package just in time for Fall and the Holiday Baking Season.
The new co-branded apple bags are available to start shipping November 9, 2020.
The new packaging features popular Applewood Fresh Michigan grown apples. The clear, resealable bags are available in 3 and 5 pounds and feature the apples riding in the back of The Produce Moms’ car filled with The Produce Moms’ characters.
The package design is not only eye-catching and adorable, it contains a call to action in the form of a QR code linked to an online treasure trove of curriculum perfect for distance learning, including activity sheets and the piéce de résistance; a virtual online field trip to a Michigan apple farm and production facility.
Antonia Mascari, Vice President of Marketing for Applewood Fresh explains the thinking behind the virtual field trip tie-in. “Right now, it’s obviously not possible to physically offer field trips to students to see the wonderful operations behind Applewood Fresh’s uniquely delicious Michigan apple crop. We were not going to let that stop us from giving them the same field trip experience virtually! Educators and parents are looking for more ways to enrich the Zoom classroom, and virtual field trips are wildly popular right now. We believe visiting a Michigan apple orchard online through our packaging will appeal to everyone, not just students!”
Lori Taylor, CEO and Founder of The Produce Moms points out, “At The Produce Moms we have a resounding increased demand for more virtual education content as well as virtual experiences focused on fresh produce. People of all ages, in any part of the country, where Applewood Fresh and The Produce Moms co-branded apples are sold, will be able to “travel” to Michigan to learn more about how apples are grown. Our suite of downloadable lesson plans not only incorporates fresh produce into the virtual or in-school classroom, but also fulfill pre-Kindergarten through third grade national academic standards. With this new packaging we’re bringing the Michigan apple farm to the consumer with a unique educational tie-in!”
For more information about the Applewood Fresh + Produce Moms apple packaging, and to place orders, please contact the sales team at Applewood Fresh at 616-239-2871.
About APPLEWOOD FRESH
Applewood Fresh Growers LLC, a grower, packer, shipper, and marketer of the finest Michigan apples, can trace its roots back to 1935, and the founding of affiliate company Applewood Orchards, Inc.. With its third generation of family ownership, the company represents growers at primarily family-owned orchards across the state that inspire a mission to bring quality apples to consumers year-round. Applewood Fresh currently ships 21 apple varieties, made possible by its network of 50+ growers. For more information, please visit www.applewoodfresh.com.
About THE PRODUCE MOMS
The Produce Moms is a widely recognized consumer brand that is devoted to the sales and consumption of fresh produce. Founded by Lori Taylor, we are a community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. Our purpose is to make sure that all moms know that fresh produce is SAFE and HEALTHY. The Produce Moms educates consumers about fresh produce, introduces them to produce brands, engages the produce industry with consumers in inspiring conversations, and promotes public policy to protect and increase the availability of fresh produce at American schools We are a purpose-driven brand with values that support the journey from seed to smile. The Produce Moms digital content platform, podcast, television appearances, and consumer products reach millions per month and support our mission to increase produce consumption in both volume & variety. Visit http://www.theproducemoms.com for more information.
Contact for APPLEWOOD FRESH
Contact for THE PRODUCE MOMS