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Stemilt brings its family, farms, and magic to United Fresh Live!

stemilt on hill
Tate (left) and Kyle Mathison are getting excited about the upcoming United Fresh Live! show while touring Stemilt Hill in early June.

WENATCHEE, WA – Stemilt BB #:113654 is bringing its founding family, farms, and its famous magic to United Fresh LIVE starting Monday June 15. The company plans to share its new incredible pack of Artisan Organics™ peaches and will highlight the fast-approaching Rave® apple crop during the five-day virtual event.

“While we prefer to see our retail partners and produce industry friends in person, we are excited that United Fresh took this year’s show to a virtual platform, providing us the opportunity to connect,” says Brianna Shales, Stemilt’s senior marketing manager. “United Fresh has done a great job planning out the week and we are looking forward to sharing our brand and programs with customers virtually, while also having more team members attend education sessions, workshops, and networking events.”

Stemilt’s founding family, the Mathisons, are making an appearance during the virtual event. Stemilt will also have its well-known and very loved entertainer, “Magic Boy” David Harris sharing an amazing trick. Each day, the Stemilt team is bringing something new to the table so that attendees can get daily updates about the tree fruit world, including Stemilt’s new summer fruit pack, Top Pick.

“We are bringing updates about cherry season, summer fruit, organics and the upcoming apple and pear season. Our team will be on-hand to chat with booth visitors during expo power hours,” explains Shales. “We’re excited to continue building relationships and plans with our retail partners to ensure they take advantage of our summer offerings and new crops coming this fall!”

Every day, Stemilt is sharing a new update with retailers:
Monday – Stemilt President West Mathison will open up United Fresh Live! with a sneak peek of cherries and what he expects to see this season.
Tuesday – Fourth generation cherry grower Kyle Mathison will be taking the United Fresh crowd up to his high elevation orchards, the Amigos, to show off his famous Moon Cherries.
Wednesday – Stemilt Sales Director Tate Mathison will discuss Stemilt’s newest organic summer fruit program, Top Pick, and the future of Stemilt’s Artisan Organics™ program.
Thursday – Ready for a little magic? Join “Magic Boy” David Harris and be ready to be amazed!
Friday – Stemilt’s Senior Marketing Manager Brianna Shales will be wrapping up the show with a final recap of the week!

Stemilt is excited to connect with its retail partners during United Fresh Live! Reach out to your Stemilt reps today to learn more and Stemilt can’t wait to “see” you there!

Haven’t registered yet? Don’t worry, you still have time! Register here. IT’S FREE!

About Stemilt
Stemilt is a family-owned grower, packer, and shipper of tree fruit. Owned and operated by the Mathison family, Stemilt’s mission is to cultivate people and delight consumers with its World Famous Fruits. Stemilt is a leader in sweet cherries and organic tree fruits, and a key supplier of apples and pears. The company stewards an environmentally sustainable and socially responsible business through its Responsible Choice® program, which has been in place since 1989. For more information about Stemilt, visit

Brianna Shales
Senior Marketing Manager
Stemilt Growers