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Some guac to calm my Super Bowl nerves

Headshot of Greg Johnson, Produce Blue Book's Director of media development.

There’s no official food of the Super Bowl, America’s de facto sports holiday, but the avocado continues to stake its claim.

UPDATED: According to Avocados from Mexico, exporters sent 63.8 million pounds of avocados to the U.S. the week of January 26 and 74.5 million the January 19 week. Those are both up from last year’s shipments of 58.2 million pounds and 72.5 million for the equivalent weeks.

For the weeks leading up to the Super Bowl, the Association of Producers and Packers Exporters of Avocado of Mexico (APEAM) says growers will ship 120,000 tons, or the equivalent of one truckload full of avocados from Michoacán, Mexico, to the U.S. every six minutes.

“We hope to be part of a great day in the world of marketing and the country in general,” Alvaro Luque, president of Avocados From Mexico, told the Herald of Mexico. “Avocados from Mexico are healthy, delicious and always in season.”

AFM again has a Super Bowl commercial, this time featuring actress Molly Ringwald. The cost of a commercial during Super Bowl LIV on Fox Network is estimated at $5 million for a 30-second spot.

Avocados have become such a staple of Super Bowl parties across the country that sometimes novice users can get themselves in trouble, so Retail Editor Pamela Riemenschneider points them toward her tips on how to avoid avocado hand.

The festive atmosphere of the annual Super Bowl party will be broken by the serious nature of my hometown team making the game for the first time in 50 years.

The Kansas City Chiefs take on the San Francisco 49ers, playing in their seventh Super Bowl.

My party will be lower key than a normal year, as the game means more than most years. But I’ve still got my avocados in their paper bag, ready to be perfectly ripe on Sunday afternoon.

With the reigning NFL Most Valuable Player, in Kansas City, we say, “There’s no place like Mahomes!”


Greg Johnson is Director of Media Development for Blue Book Services and a huge Kansas City Chiefs fan