Cancel OK

Frieda’s releases 2020 food trends forecast

Los Alamitos, CA – (December 2019) – Frieda’s Specialty Produce BB #:127169, known for spotting trends like veggies for dessert and unicorn food, has released its predictions for 2020 to help retailers make room for what’s hot.

Frieda’s trendologists are at it again.

“We are in the fields with our growers and in the kitchens with our chefs,” says Cindy Sherman, director of marketing and innovation. “We dive deep into our consumer research to identify real changes in behavior versus the fads that are here today, gone tomorrow.”

Find Frieda’s trend predictions below:

Zero-proof is 100% on

Formerly known as mocktails, virgin drinks and Shirley Temples are having a moment. Mixologists are inventing new produce-driven, refreshingly delicious combinations such as a kumquat & fennel smash, plum shrub ginger soda and Frieda’s own red dragon fruit refresher. Bottom’s up!


Food meets fashion

The design schematic of ombre, color fading from dark to light, has been all the rage in fashion and beauty – and is no hitting food. First spotted in cakes (think dark pink to light pink), ombre is pikcing up steam in restaurant plating including dishes like cheese plates and layered desserts. We think ombre is ripe as a produce merchandising trend.


Mood from your food

Our friends at the Produce for Better Health Foundation have researched the impact more fruits and vegetables can have on your mood! As many as 68% of people who consumed fruits & veggies regularly reported feeling happier than those who consume less.* So produce really is the key to a happier life…just ask our CEO Karen, who has gone vegan!


Filipino found

Filipino food culture is hot, hot, hot as consumers look beyond Japanese and Thai food for the next Asian cuisine frontier. Staple food for the next Asian cuisine frontier. Staple items and flavors like those in purple sweet potatoes (think desserts!), tamarind, calamodin/calamansi and moringa cooking leaves are on the rise as Asian food enthusiasts increasingly seek them out in restaurants and mainstream markets.


Pucker up

Your kids were onto something when they went for the Sour Patch Kids at Halloween. The time for tart is now! Envision sour with a sweet finish. Experiment with tamarind, finger limes and limequats.

*Source: PBH Novel Approaches to Measuring and Promoting Fruit and Vegetable Consumption, 2017


About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Inspire. Taste. Love.