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Trucco Inc. imports red kiwifruit from Italy

PHOTO: Trucco, Inc.

PRESS RELEASE: 12/2/19 — Earlier this week a container of red kiwifruit arrived at the new Trucco, Inc. BB #:349608 distribution facility. This is a first for the company that has spent the last 20 years becoming one of the largest distributors of kiwifruit in the United States with its green, gold, and organic varieties. Trucco now has an opportunity to provide consumers with a more diverse selection of kiwifruit.

Trucco’s red kiwifruit is currently available in limited quantities. The company is looking to gauge consumer reaction by putting the product on shelves and will evaluate future distribution from there.

Growers in Italy have been working for years to develop the new red variety as they seek unique ways to fulfill the growing demand within the kiwifruit category. The recent success of the gold varieties, in the US and globally, has pushed the industry to look at kiwifruit in a different way. Changing consumer trends has brought kiwifruit mainstream and will open opportunities for this unusual colored fruit to succeed. Growers can spend more of their resources investing in improving the quality of unique products, knowing consumers will respond positively.

From the outside, a red kiwifruit appears similarly to the gold variety with its smooth skin. However, the difference is on the inside. After slicing open the new variety, you will be surprised to see a vibrant red core. When it comes to flavor, the red kiwifruit stands on its own with a robust berry splash in addition to the usual sweet kiwi taste. The red variety is an exciting tropical addition to the kiwifruit category.

Trucco always strives to be an industry leader in innovation. Being at the forefront of new opportunities, such as the red kiwifruit, is a priority for the company. Especially given its dedication to kiwifruit. With its modern distribution capabilities, Trucco is the right company to push this red treat into the spotlight, where it can compete for space on retail shelves. While still in the early stages Trucco is excited for the possibilities the new variety brings.


For more information about Trucco contact Sasha Lopresti at